The key to improving sales in most eCommerce stores comes down to developing a relationship with customers. People are more likely to make purchases from individuals that they feel connected to rather than faceless businesses. For eCommerce stores, it can be tricky to establish that personal connection.
Most advice from places such as Entrepreneur.com and Business Insider all promote the concept of social media engagement and customer service management to help establish this positive relationship and personal connection. However, it can be tricky to customize your business unless you take into consideration certain issues.
Loyalty and Trust Matter Most
Developing loyalty and trust takes time, but once these are established, they can go a long way toward convincing people to make purchases from your store.
The best way to establish loyalty and trust is to provide reliable information and consistently good content. You may not be able to post content on your website or your social media platforms every day, and if you can’t, you shouldn’t be afraid that you won’t manage to create connections.
Instead, you need to focus on the quality. Even if you can only share something once a week or once a month, if that content has a high enough quality and provides enough value, you establish a reputation. That reputation goes on to promote the loyalty and the trust that encourages your viewers and customers to keep coming back for more.
Understanding the Intent and Purpose of Your Market Is Essential
One of the biggest mistakes that many eCommerce store owners make with their content and social media posts is not understanding the reason that their readers and viewers come.
According to Pro Blogger, most eCommerce stores wrongly assume that the readers’ purpose is to make a purchase. Instead, get to know your target audience, and understand the reason they are coming to your site in the first place.
If you have content on your website, people will be coming for more than your merchandise. This is true even when you use larger platforms such as the Amazon integration system. You need to make sure you understand why people are coming so that you can continue to draw them back.
The best way to get this information is through surveys. Offer an optional survey when people leave your side or sign up for your newsletter. You’ll get better results if you offer an incentive such as a discount or a free item of some kind. Once you understand the reason that your viewers are coming and their intent that when they get there, you can develop your marketing strategy so it more effectively draws those individuals in.
Make Your Products Relevant
It’s important to show how the products you are offering in your eCommerce store are relevant to your target audience. Don’t make them connect the dots on their own. Instead, show precisely what it is that makes your product the solution to your viewers’ problems. Make it easy for them to say yes to what you’re offering without having to justify it to their friends and family members.