The car makerÂ Nissan unveiled its plans to launch a smartwatch with driving, car, and socialÂ apps.
The “Nismo Concept Watch”, designed specially for happy owners of Nissan Nismo, will be the first smartwatch to connect drivers to their vehicles, the company says.
Nissan is expected to unveil the novelty later this week at the Frankfurt Motor Show in Germany. The device will allow a user to monitor and display key data about a driver, a car, driving conditions, and even of a social circle.
Which is more, the upcoming device will also examine biometric data via a heart rate monitor, connect to the car’s on-board computer system with the help of a smartphone app and receive tailored messages from the company.
â€śWearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible,” said Gareth Dunsmore, marketing communications general manager at Nissan in Europe.
“On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.â€ť
The soon-to-be-unveiled device comes in an industrial-strength container secured by four screws, which Nismo owners can open with the included allen key.
The smartwatch white and the flagship black and red. The device will also feature two buttons and the user’s interface is secured onto the driverâ€™s wrist via a snap-fit mechanism.
The Nissan smartwatch have a lithium battery and can be easily charged by micro-USB, with a battery life of over seven days under normal usage conditions. According to The Telegraph, the device can also track and rate the userâ€™s social performance across Facebook, Twitter, Pinterest and Instagram.
In addition, the smartwatch receives updates and suggestions from the company about a car’s maintenance and care.
Venture Beat writes: “The only problem, of course, is the fatal one: Nismo is only for Nissan vehicles, and worse, only for certain versions of certain models. Which means that no matter how beautiful it is, the Nismo will never be a serious contender for the emerging smartwatch market.”
“But it is a very, very interesting gadget. Itâ€™s something that both Samsung and Apple will have to look at seriously in terms of design and functionality.”
The news comes a week after Korean teh giant Samsung unveiled itsÂ Galaxy Gear smartwatch, which features significant capability like a camera, activity tracking, 70 apps, a 1.63â€ł display, and an 800 MHz processor.
But the introduced device is incredibly ugly, and it can only connect to Android 4.3 devices.
Earlier this year, the car maker launched the Nismo Lab, a mobile laboratory that provides the latest biometric training tools such as brainwave technology and JukeRide, that captures live biometric and telematics data from the race cars and Nissan Nismo Athletes during races.
Nismoâ€™s brief is to take these “digital age” technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech.