Although Microsoft was considered to be the world leader in the game console business, it’s seems like time has come for market veterans.
Sony is making a comeback with a new version of its extra popular games machine Sony’s PlayStation 4 while the newest Xbox One will have to fight for market share.
The next-generation comsole will become available in North America on 15 November and Europe on 29 November, reports BBC.
Its main rival, Microsoft, has previously revealed to reporters that it would launch the Xbox One some time the same month.
Some experts suppose that the announcement may help gain Sony headlines, but that it would be software that ultimately decided which company wins public’s sympathy.
“Sony has made fantastic progress as it prepares to release the PS4, but the console still lacks a show-stopping exclusive game,” said Rob Crossley, associate editor at the Computer and Video Games news site, following the announcement at the Gamescom trade fair in Cologne.
“That will certainly come eventually, but some might argue the most crucial time is now.”
“Sony’s press conference once again demonstrated the company has an enviably deep and meaningful relationship with the indie developer community… but Sony executives will no doubt be feeling uneasy as the list of major Xbox One exclusive games continues to grow.”
Lewis Ward, a games expert at the consultants IDC, agreed that at this point the launch date was of limited importance.
“If it turns out that the PS4 goes on sale a week before the Xbox One, for example, then clearly Sony will have time to itself to make some hay,” he said.
“But until we know when Microsoft is going to land I’m not sure what putting the date out there does much beyond making a news story – it won’t change people’s buying intentions.”
The Japanese firm revealed at its press conference that it has already received more than one million pre-orders of its new gaming device worldwide. Sony also promised that about 32 countries would be able to buy the console during the Christmas holiday season.
As far as price goes, the company announced that the PlayStation 4 will go on sale cheaper than the Xbox One – $399 in the U.S., £349 in the U.K. and €399 – compared to $499 and £429.
The tech giant went on, adding that it had a price cut to its handheld console, the PlayStation Vita.
According to Sony, the “wi-fi only” version of the gaming machine would now be sold at $199 (£127) excluding tax – a $50 reduction. It also promised to introduce cheaper memory cards.
Which is more, Europe has also seen similar price cuts. Retailers in the UK are now offering the console for just £170 including bundled games. The machine’s price was reduced earlier in the year in Japan.
“The handheld business has not been performing well, but I think a $50 cut will push up Vita sales significantly,” said Mr Ward.
“But the real driver over the long term will be must-have games and the choice is still thinner than some consumers would want.”