A range of speculations have been swirling over the past days that the Cupertino-based company intends to introduce a third color option with the launch of its highly anticipated device.
Which is more, French blog MacBoutic published photos of what are claimed to be the casing from Apple’s next-generation smartphone in champagne.
In a column at TechCrunch, MG Siegler confirms the rumors, saying that the Californian tech company does have plans to add a “gold” color option for its upcoming iPhone 5S, with information coming from his various sources.
“Yes, there will be a gold iPhone,” the website writes. “That’s the latest I’m hearing from multiple sources after several weeks of rumors and possible component leaks suggesting the same thing.”
“At first, I couldn’t believe Apple would break from the tradition of offering the simple choice: black and white (or “slate” and “silver” if you prefer for the iPhone 5) for their flagship device.”
“Gold simply seemed too gaudy, perhaps even tacky. But a few compelling arguments countered my disbelief. And now, upon checking, sure enough, there will be gold.”
Speaking of the company’s decision to introduce a gold iPhone option, Siegler explains that it could appear to be a strategy to upsell customers in emerging markets where the lower-cost “iPhone 5C” is expected to be a significant player.
“A number of folks have noted that a gold iPhone would likely do well in the Chinese and Indian markets as well, where the color is very popular,” he writes.
“This is especially interesting given the talk about the “iPhone 5C” being key in these markets as well, with a presumed unsubsidized lower price-point.”
Siegler adds: “One line of thinking was that the lower-cost iPhone would all-but replace the higher cost one in these markets. But perhaps the gold option would still be enticing enough for some buyers to lure them to the higher end model. That’s all pure speculation, of course.”
A new version of the world-known device is rumored to be unveiled on September, 10.
“Apple is also expected to formally launch the next version of Mac OS X, known as Mavericks, in the coming weeks, though that is not expected at the Sept. 10 event,” one of the sources revealed.
The iPhone 5 was first demonstrated to the public on Sept. 12 of last year and entered shops in the U.S. nine days later. The iPhone 4S was announced on Oct. 4, 2011, and went on sale in the U.S. 10 days later.
The iPhone 5 and its cheaper analogue reflect the recent statement of KGI Securities analyst Ming-Chi Kuo, who had previously insisted that the Californian tech giant will release an iPhone 5S and a cheaper iPhone 5.
“ As expected, the iPhone 5S appears nearly identical to the iPhone 5 save several small distinctions. The first is the previously rumored dual-LED flash on the back of the iPhone 5S. Where every iPhone that’s had a back-facing flash thus far has used a single bulb, this next-generation device is aiming to up the ante with a double-dose of bright light.”
As usual, the Cupertino-based tech company is tight-lipped on the details of its upcoming devices.