A short clip of the Gagaâ€™s new single, which is due to be released on August 19, appeared online. Gaga ranted about the leak on Twitter but her fans responded by reporting links to streams and illegal downloads, a fairly unusual reaction.
A campaign by fans from Gaga’s Little Monsters website hasÂ encouraged the community to reportÂ any site spotted distributing or linking to leaked snippets of the single to her label, Universal Music.
Nearly 2,500 fans have retweeted a link toÂ Universal’s takedown page, with one fan boasting of having notified the label about 500 infringing links in a single evening, while other fans bragged about reporting links to Universal.
TorrentFreak does note that many of Gaga’s fans probably listened to the few seconds of her new single before reporting the link, but a leak like this one really just generates interest in hearing the whole track, writes the Billboard.
In a barrage of Twitter missives, she summoned her Little Monsters fan base to remedy this “pop music emergency.”
Gaga, whoseÂ Twitter avatar remained an eggÂ up until Monday’s changed plans, noticed the leaks on Saturday and exclaimed via aÂ tweet, “Lord, in HEAVEN WHY” and “YOU JUST COULDNT WAIT THIS IS TOO MUCH FOR ONE SATURDAY.” Gaga alsoÂ rallied fansÂ on Facebook and LittleMonsters.com.
Lady Gaga later wrote, “Don’t worry. THE HAUS BUREAU is on the case.-TechHaus” indicating that her team was getting to work removing the leaked track.
Gaga’s objections to the Applause leak are more likely to be artistic rather than commercial. Sales of the single are unlikely to be hurt, but music blogs passing judgement on the track from a few brief snatches seems to have touched a nerve.
She added: “Now its not that we HATE computer speakers its just they’re not as HQ. We spent time actually making sure it sounds good in s**t speakers.”
Gaga declared that it will be “not acceptable” for people to listen to her forthcoming new album ‘ARTPOP’ on their computer speakers. Writing on Twitter, the singer hyped up the release of her new LP by writing: “oh, & just a suggestion… use HEADPHONES when listening to the new music, ARTPOP is ELECTRONIC CANDY & DELISH ON THE EARS.”
She then went on to state: “THE SPEAKERS ON YOUR COMPUTER are NOT ACCEPTABLE, unless you like hearing music underwater. I do not”, before adding in a separate message:
“The album ARTPOP was produced by the amazing—-> @DJWS @ZEDD @MADEON + @LADYGAGA. PLEASE DO NOT MAKE US CRY AND LISTEN WITHOUT HEADPHONES.”
Gaga also retweeted instructions on how to report information regarding the unauthorised distribution of her material to her record label’s parent company Universal Music Group.
Gaga is set to release ‘Applause’ on August 19 with ‘ARTPOP’, which is her third studio album, to follow on November 11. She will perform the track live for the first time at this year’s MTV Video Music Awards in Brooklyn, NY on August 25.