After a series of rumors, leaks and sort-announcements, HTC has finally announced its new smaller version of its flagship Android smartphone, the HTC One.
“We are proud to be behind the market’s leading smartphone and now, with the addition of the HTC One mini, the best smartphone family in the world,” said Peter Chou, CEO of HTC Corporation. “The HTC One mini embodies everything that makes the HTC One a success on a smaller but equally eye-catching scale.”
The HTC One Mini has a 720p, 4.3-inch screen, features a dual-core, 1.4GHz Snapdragon processor, offers 1GB of DDR2 RAM, 16GB of storage, and a HTC UltraPixel camera.
LTE support is also included into the list of the phone’s advantages, and the battery is a 1800mAh one, by HTC’s measures offering up to 20.7 hours of talk time on GSM (13.3 hours for WCDMA), reports Mashable.
The new device runs on Android 4.2 “Jelly Bean,” but it does slow things down a bit under the hood, writes Tech News World.
“Overall, the HTC One Mini — also encased in an aluminum enclosure — is undoubtedly a less powerful device compared with its big brother, the HTC One, which has twice as much RAM, more storage (32/64GB) and a 1.7GHz, quad-core CPU. Still, it might be a good fit for anyone who finds the HTC One too bulky,” concludes Stan Schroeder of Mashable.
The device also comes with the same BoomSound capabilities as the original version.
“The HTC One revolutionized the smartphone audio experience with HTC BoomSound’s dual frontal stereo speakers. Powered by dedicated amplifiers to deliver less distortion and finer detail, the HTC One mini offers the same huge sound, delivering the raw power that will put you and your friends at the heart of the action, whether listening to music, watching videos or playing games,” wrote the company in the press release.
“The HTC One Mini is a nice addition to HTC’s product range,” said telecommunications analyst Stephen Blum, president of Tellus Ventures Associates.
“It gives their primary customers – mobile carriers – one more good reason for going with HTC. Some consumers will like the size and feel of it,” he added.
The impact on HTC’s market position will be minimal, Blum told reporters.
“The HTC One Mini doesn’t offer anything new that might otherwise make it significant,” he said. “Trading a smaller form factor for lower performance specs and price is pretty ordinary.”
He went on and speaking of HTC’s long-term prospects he mentioned that it’s not clear whether the HTC One Mini will make any significant difference.
“The mobile handset market is dividing into genuine consumer brands – Apple and Samsung – in the lead, and generics,” said Blum. “HTC’s problem is that it’s landing in the generic space.”
Older brands like Nokia or Blackberry are still well-recognized, but they’re fading into the “legacy realm,” Blum added.
“HTC never climbed to that height, and its current marketing efforts are swamped by Samsung’s media saturation campaign and Apple’s reality distortion field.”