The mobile consumer habits study released today shows smartphone usage is extremely prevalent in Americans’ everyday lives. Smartphone addiction has reached a new high according to recent findings which shows that nearly one in ten smartphone owners admit to having used their phone during sex, in the shower, in church or other place of worship and more.
The 2013 Mobile Consumer Habits study provides insight into the behaviors of Americans when it comes to their smartphones, along with their top concerns over losing their beloved device. The study was conducted online by Harris Interactive on behalf of Jumio between June 13-17, 2013, among 2021 U.S. online adults, of whom 1102 respondents are smartphone owners/users, aged 18 and older.
The study revealed that nearly 20 percent of young adult smartphone owners in the U.S. between the ages of 18 and 34 use their smartphones during sex, and nearly 1 in ten U.S. adults who own smartphones use them during sex.Speaking of bad habits, “sexting” takes on a whole new meaning, with almost one in 10 (9%) adults admitting they’ve used their phone during sex.
However, the survey from Harris Interactive on behalf of startup Jumio did not ask respondents what they are “using” the phones for. Perhaps there’s something much more kinky going on here.
Probably though it’s just a lot of people surreptitiously glancing at their iPhones to see if they got a text or a new comment on their Facebook post, says the Huff Post.
The poll found that most people are always closely guarding their phones with 72 percent of people reporting that they are always within five feet of their mobile device.
When asked how their addictive cell phone behavior was affecting their life, a large proportion of respondents admitted that their mobile device was “cramping their love life” and 12 percent said their constant phone checking was causing problems in their relationships.
“People view their smartphones as an extension of themselves, taking them everywhere they go – even the most unorthodox places – from the shower to their commute, from the dinner table to the bedroom,” said Marc Barach, chief marketing and strategy officer, Jumio.
“And panic sets in when consumers are separated from their devices, with privacy concerns topping the list.
“People have good reason to be on high alert; nearly 30 percent of adults admit to snooping on someone else’s mobile phone, making users aware of the potential violations that happen when we put our own phones down.” he said.
Despite the many warnings – and, in most states, laws – tied to the dangers of talking or texting while driving, more than one-half (55%) admit to using their smartphone while driving.
Other unusual places where people are using their smartphones include during a dinner date (33%), during a child’s school function (32%), at a church or place of worship (19%), and, perhaps most alarming, while driving (55%).
This study throws up some interesting data and is very much in line with the FOMO (Fear Of Missing Out) culture study findings released earlier this week.