Lady Gaga has never been one to think small, so it’s not too surprising that she has some big plans for the release of her forthcoming album, ARTPOP.
After more than a year of dropping hints, Lady Gaga says Nov. 11 is the release date of her album (which EDM wunderkind Zedd produced), along with an app, ARTPOP.
ARTPOP, which is due November 11, is of course more than just an album. While details about the music have been few and far between, Gaga opened a small window into what fans can expect in the post.
According to the statement released Friday, it “musically mirrors Gaga’s creative process as she passes through the medium of each artist she collaborates with, scoring a blueprint on her journey.”
The result is “a ‘rage’ of electronic passion and fury defining each artistic process from beginning to end. ARTPOP could mean anything. But for her, this is a celebration of obsession.”
In a florid Facebook post full of fantastical, arty language, Gaga also promised an as-yet-unnamed single on August 19 and an accompanying app that she said will bring, “ARTculture into Pop in a reverse Warholian expedition.”
“Exploring Gaga’s existence as a cultural interface, the user will share in the ‘adrenaline of fame’ as they build and share their own projects, chat with one another and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe as one on November 11, our ‘BIG BANG!'”
“Built by TechHAUS, the technological branch of HAUS OF GAGA, the app itself is a musical and visual engineering system that combines art, fashion, and technology with a new interactive worldwide community – ‘the auras’,” explains the post, which doesn’t skimp on grand claims (or capital letters).
It’s the app that promises to be most intriguing, though. It’s the most high-profile album-as-app since Bjork’s Biophilia in 2011, which was initially released for iPad as a collection of interactive sections: one per song.
Gaga actually announced plans for the ARTPOP app in September 2012 on her Little Monsters website, promising fans that “the most major way to fully immerse yourself in ARTPOP is through the APP”, reports the Guardian.
“An app can demand all of your senses and attention at once. That’s something exciting for musicians,” said Scott Snibbe, who worked with Bjork on Biophilia, talking in October 2011.
“A lot of them lament the demise of the album experience due to digital distribution. But one thing about the app-album is it reclaims people’s attention for an entire album.”
On Nov. 10, she will unleash what she calls “artRAVE,” an exhibit celebrating the various aspects of ARTPOP, everything but the actual album itself.
“She’s been very diligent about her recovery,” an unnamed source close to Gaga told US Weekly “She knows that a lot of people depend on her.” The source said she’s also been pulling all-nighters in the studio recently to get ready for the ARTPOP reveal, writing some songs on the fly.
As recently as January, EDM producer Zedd told MTV News that Mother Monster still had “a lot of work left” on the album, which, he admitted, needed more tweaking after he listened back to some of the early tracks.