Published on YouTube yesterday and possibly running on broadcast television overseas, Nokiaâ€™s new commercial advertisement for the Lumia 925 pokes fun at the quality of low-light photos produced by the iPhone 5.
The 1 minute 26 second clip is funny and lighthearted and shows people in bright lights with zombie-like movements and red-eyes, again, reflecting what one might look like in the face of an LED flash.
Posted to YouTube on Friday, the video shows a horde of zombies that look suspiciously like overexposed flash photos (complete with pallid skin and red eyes) moving past our soon-to-be victim.
Eventually, he walks on to encounter one member of the living dead (a.k.a. the Apple fanboy) mindlessly taking photos with its iPhone 5. At this point, it’s too late for our hapless victim to escape, and viewers can only assume that he also falls prey to overexposure.
At the end of the commercial, the phrase â€śThe best pictures in any light. Even without the flash. The new Nokia Lumia 925,â€ť flashes up on the screen.
The advert hints the Apple user falls prey to overexposure and then ends with the blurb: The best pictures in any light. Even without the flash, a reference to the newly launched Lumia 925 that runs on Windows Phone 8.
Oddly enough, Nokia doesnâ€™t even bother to show the Lumia 925 more than a couple seconds within the commercial. In fact, the iPhone 5 gets more screen time than the Lumia 925.
Beyond the addition of the commercial on YouTube, Nokia hasnâ€™t mentioned the ad on social media channels or on the companyâ€™s official blog. However, the advertisement was created for Nokia Deutschland rather than the North American branch of Nokia.
The least Nokia could do is make the zombies look scary.Â Even Microsoftâ€™s recent Windows PhoneÂ ad (for a Nokia phone) was actually funny.
This early, the advert is creating debate among fans of both phones, writes the International Business Times.
Chuck Steak said it was probably the worst advert he saw in a long time, while Mohammed Hamza thinks otherwise, to which Andrew Williams retorted, “If Nokia had their way, we’d be mindless zombies all using their wares and OS.”
At the Gsmarena comment page, soarealb opined, “I think nokia board of directors are officially insane … are they still on the wp bandwagon?”
The handset maker debuted the Lumia 925, which runs Windows Phone 8, last month.
The improved camera lens in one of the main selling points of the Nokia Lumia 925, which features a 4.5-inch screen with 1280×768 resolution, comes with Optical Stabilisation and Nokia’s Smart Camera app.
For its hardware, the Lumia 925 has a dual-core Qualcomm Snapdragon S4 processor.
Beyond the Nokia 925, rumors are swirlingÂ around the July 11 announcement related to the Nokia EOS. Opting for a zoom lens for the smartphoneâ€™s rear-facing camera, the EOS will offer a Carl Zeiss lens and potentially the 40+ megapixels seen in the Nokia 808 Pureview.
Shortly after the iPhone 5 debuted late last year, users complained that a purple flare appeared on pictures taken with the device’s camera whenever it was pointed toward a bright light, reports Mashable.