Chinese electronics manufacturer Huawei showes its new Ascend P6 model as the “world’s slimmest smartphone,” during an unveiling event in London on Tuesday.
“The HUAWEI Ascend P6 is a star among smartphones with its industry-leading design, high-quality camera, and intuitive user interface, Huawei’s proprietary Emotion UI,” said Richard Yu, Chief Executive Officer, Huawei Consumer Business Group.
“Building on the success of our Ascend P series of fashion smartphones, the HUAWEI Ascend P6 provides unsurpassed technology and a design that is simply stunning.”
The launch date – 6/18 (June 18) is the direct reference to the smartphone’s dimensions.
The Huawei Ascend P6 is 6.18 mm in depth, which is thinner than competitors like the iPhone 5 and Samsung Galaxy S4 (7.6 mm and 7.9 mm, respectively). This new model is now the flagship smartphone in Huawei’s Ascend P series.
Earlier this year, Huawei launched its Ascend P2 phone, which at the time the company called the “world’s fastest smartphone.”
Huawei CEO Richard Yu joked, “Some people are joking with me, and asked whether we called it the Ascend P6 to compete with the iPhone 6. We didn’t – it’s because it’s 6mm thick.”
The smartphone features a 1.5GHz quad-core processor and a sleek metallic body. With its 4.7-inch HD in-cell LCD screen technology, the Android-4.2.2 Jelly Bean Ascend P6 has an unusual a 5 megapixel front camera for “high quality” self-portraits.
On the back, the P6 features an 8-megapixel camera that also supports 1080p full HD video recording and playback.
“With Huawei’s proprietary IMAGESmart software, the Huawei Ascend P6 turns even the most novice photographer into a professional, with contrast and color enhancement, auto scene recognition, object tracing focus, and instant facial beauty support,” the company said.
The new Ascend P6 has 2000mAh battery, and ‘MagicTouch’ for enhanced screen responsiveness even when wearing gloves.
The phone features Huawei’s own tile-based user interface called Emotion and proprietary software, including an “auto-facial enhancement” tool designed to make self-portraits look better.
While the new model only offers 3G data performance, Huawei said a 4G model would follow later in the year.
Set to be released in both black and white models, again like Apple’s iPhone 5, as well as pink.
It will debut in China this month and expand to Western Europe next month, where it will be sold via Vodafone, Telefonica, Orange, H3G, O2, Carphone Warehouse, TalkTalk, Media Markt & Saturn, TIM and online via Amazon and CDiscount, reports PC Mag.
Industry analyst Ben Wood at CCS Insight said that at the right price the Ascend P6 would attract buyers who had not considered Huawei before, write The Economic Times.
“The keen price is evidence that Huawei is prepared to use pricing as a way of building share in major European markets,” said analyst Ben Wood at CCS Insight.
“Huawei has made substantial progress in design and quality, but the big unanswered question is whether consumers will accept a product from an almost unknown name in preference to established brands.”
At Mobile World Congress in February, Huawei unveiled the Ascend P2, which it tipped as the “world’s fastest smartphone”.At CES, meanwhile, the company unveiled the 6.1-inch Huawei Ascend Mate and the 5-inch Huawei Ascend D.