Summer’s on its way, and if you go strutting around with an ice cold drink in your hands, everyone longing you to share it with them.
Now some creative people have suggested their vision of how the problem can be solved and unveiled the Coke Social Can, a container that splits in two so you can share its contents.
A specially designed twin can twists off the top, allowing you to share it with people who are dying of thirst on a hot day, perhaps making a new friend at the same time. And just think, you can do all that without exchanging bodily fluids.
The brilliant idea belongs to ad agencyÂ Ogilvy & Mather, whose offices in Singapore and France teamed up to create an advertisement starring the can concept.
Representative of the creative agency Kim Ball told reporters that there are actually two separate cans involved. She wrote in a tweet, “The Coke Sharing Can does twist into 2 cans from one â each with their own top to open.”
As Mashable writes, though this Social Can looksmay look loike just a vehicle for a sweet commercial with lots of whistling and camaraderie, the company is not indicating whether it’s a real product that will soon be placed in a vending machine near you.
By the way, this month is quite rich for pieces of news referring to Coca-Cola. Earlier in May the company became a target ofÂ Greenpeace, who released a new ad in which the beverage industry is criticized as its plastic bottles have on sea birds.
Sea birds oftenÂ mistake shiny plastic floating in the ocean for food, which then fills their stomachs and can lead to starvation and death, according to the International Bird Rescue.
The ad was first shown during Channel Nineâs Friday Night Football broadcast in Australi, but it was pulled just minutes before it was supposed to air after being deemed âtoo offensiveâ by the channel. Greenpeace quickly blamed the beverage companies for putting pressure on Channel Nine to stop the ad from airing.
âThey took the money and now theyâve bottled it,â Greenpeaceâs Reece Turner said. âCoke has been accused of bullying politicians into blocking cash for containers. Itâs a reasonable assumption their influence is behind Channel Nineâs last-minute choking.â
Despite being banned from TV, Greenpeaceâs campaign continues to exist and has already been watched more than 700,000 times. It became etremely popular in Australia, whereÂ plastic rubbish is estimated to affect up to 65% of the seabird population.
Shareholders questioned Coca-Colaâs efforts to stop a national Cash for Containers scheme. Thus, during an annual meeting in Sydney, Coca-Cola Chairman David Gonski called the scheme âold fashionedâ and warned that it would increase the price of soft drinks.
However, his comments didn’t frighten shareholderÂ as well as protesters outside the meeting.
âWhatâs wrong with old fashioned?â one shareholder asked. âWe have container deposit legislation in South Australia and only 4% of containers are found in litter. Thatâs a stark contrast to the 40% of containers in the eastern states.â
Blocking the ad from airing on TV brouth Greenpeaceâs campaign more media attention. And in the end Coca-Cola is the one who will suffer the most from the public backlash that follows.