‘Curiosity – What’s Inside the Cube?’ Opens, Turns One Gamer Into a God [Video]

Peter Molyneux’s and 22Cans’ experimental mobile game Curiosity has ended with a UK winner.

Quick show of hands: did anyone really believe that Peter Molyneux’s ‘Curiosity – What’s Inside the Cube’ would live up to the hype?

Molyneux and his studio, 22Cans, claimed from the start that the social experiment masquerading as a game would feature a “life changing” reward at the center for whoever reached it first. That is a bold claim, but one that over 4 million people were willing to buy into

After just over six months of collected Android and iOS owners inexplicably tapping at a giant cube, 22 Cans have finally revealed what’s inside the box.

Actually it held a mini-Molyneux, with a message to the winner about their ultimate prize.

“You, the person who reached the centre, will be the god of all people that are playing Godus,” Molyneux revealed.

“You will have fame, you will have fortune, and you will have the power to introduce morals into a game.”

In a video received by the winner, Molyneux revealed what’s inside the cube: a pivotal role in how upcoming god game Godus is played.

The winning player is Bryan Henderson from Edinburgh. He will now be able to set some of the rules by which Godus is played, and will also receive a slice of money from game sales.

In an interview, he said, “People are going to hate me for this, but I only registered for the game earlier this morning, about an hour before I won the thing.” So if nothing else, we at least know he’s a sensible deity.

Henderson will decide on the rules of the game, and he will share in the success of the project in a financial sense. For every transaction through the game, the winner will receive a small portion of the profits. The exact details will be revealed soon.

“You will decide – intrinsically decide – on the rules the game is played by. And – here’s the life-changing bit – you will share in the success of the product. Every time people spend money on Godus you will get a small piece of that pie.”

22 Cans are free to design their game in whatever way they see fit. But it does seem like Godus backers have, perhaps unwittingly, been dragged into the studio’s madcap experiments.

Molyneux did not specify the level of remuneration, but hinted that the teenager will be paid each time a user downloads the new game.

Molyneux goes on to say that the idea came to them years ago, but it is only now that the technology allowed them to pull it off. No word on when Godus will be released, but we should hear more about both the game, and Henderson’s role as its god soon, reports Digital Trends.

He finished by teasing that although this was the end of Curiosity, 22Cans could start another experiment “even more intriguing”.

Curiosity was released back in November, and it has taken 150 days for users to smash 25 billion cubelets to finally destroy the cube and reveal what’s inside.

The title has been downloaded by four million users, with tens of thousands of them playing it concurrently, writes Develop.

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