At the exclusive All Things Digital tech conference on Tuesday in Rancho Palos Verdes, Apple Inc chief executive Tim Cook sat for an opening interview with hosts Walt Mossberg and Kara Swisher that was most notable for the fact that it happened at all.
Most of Mr. Cook’s speech was dedicated to defending Apple’s prowess as a tech trend-setter, amid recent complaints that the Silicon Valley company has failed to introduce any groundbreaking products lately.
“We have several more game changers in us” that the company has been “working on for a while,” Mr. Cook said at the event.
Apple CEO said that he expects the iPhone and iPad maker would be responsible for “several more gamechangers” and as well as wearable computers could be the next big thing.
“It’s an area where it’s ripe for exploration,” Cook said on Tuesday at the All Things Digital conference, an annual gathering of technology and media executives in the California coastal resort town of Rancho Palos Verdes.
“It’s ripe for us all getting excited about. I think there will be tons of companies playing in this.”
He praised devices such as Nike’s FuelBand, an activity tracker worn on the wrist, calling it “interesting.” However he thinks that some work should be done here, as you have to convince people to wear it.
He said such wearable products “could be a profound area for technology.”
He added, “If we had a room full of 10- to 20-year-olds, and we said, ‘Everybody stand up who has a watch on,’ I’m not sure anybody would stand up.”
Still Tim Cook admitted that “there are a lot of thing to solve in this space.”
He seemed a little indifferent and skeptical about his rival’s Google Glass saying that “there’s nothing that’s going to convince a kid who has never worn glasses or a band or a watch to wear one, or at least I haven’t seen it.”
Cook also said he has a “grand vision” for television that goes beyond an existing $99 Apple TV streaming device, but did not go into details. The company has maintained for years that it harbors an interest in doing more in the TV arena, reports Reuters.
Mr. Cook also disclosed that the company had hired Lisa Jackson, who served a controversial stint as head of the Environmental Protection Agency, to oversee the company’s environmental policies. Cook said she will report directly to him, suggesting she will be one of about a dozen direct reports.
In a statement provided by Apple, Ms. Jackson said, “I’m incredibly impressed with Apple’s commitment to the environment and I’m thrilled to be joining the team.”
He spent much of his time striking back at the company’s recent challenges, which include questions about its tax policies and stiff competition from rivals such as Samsung Electronics Co, informs the Wall Street Journal.
When asked if Apple has lost its cool, Cook said “absolutely not” and went on to list statistics of device sales and usage. He, however, acknowledged that he was frustrated with the sudden downturn in the firm’s stock price.
Apple’s stock drop has been painful for Apple’s board and investors, but Apple’s best response is to remain focused on making high-quality products.