Only a few months after Samsung debuted its latest flagship smartphone, the Galaxy S4, the company is gearing up to launch a new set of devices.
Monday, the South Korean electronics giant has just announced an press event called the “Samsung Premiere 2013,” held on June 20, 2013 in London, where it will highlight new Galaxy (Android-based) and ATIV (Windows-based) gadgets.
The event will be held at the Earls Court Exhibition Centre in London, beginning at 7pm GMT — that’s 2pm EST, or 11am PST. For those not local, it’ll be livestreamed at Samsung’s mobile YouTube page.
Absolutely no details were given about the event except three cryptic, black and white images and two words: “Galaxy and ATIV.”
Ativ is the company’s lesser-known Windows line. The line includes tablets and laptops, but with a focus on mobile, the event could include the launch of a new smartphone running Microsoft’s operating system.
Ativ – Vita spelled backward – previously applied largely to just the Ativ Smart PC and Smart PC Pro, both Windows 8 tablets, but was recently expanded to include Windows PCs.
The company has also applied the brand to the Ativ S Windows Phone, which was released to lackluster fanfare, as well as planned but canceled the Ativ Tab, a Windows RT slate, says CNet.
The company is yet to make much of a dent; the Ativ S, released last year, was met with some pretty middling reviews.
It is possible that Samsung’s unveiling would include the Galaxy S4 Mini. The smaller version of Samsung’s Android flagship smartphone for this year has been much rumored and has been expected to be released somewhere in July.
A few days ago the Galaxy S4 Mini was even spotted in an alleged leak on Samsung’s apps page in the United Kingdom.
A Chinese site posted images of what appear to be two S4’s side-by-side, with one visibly smaller than the other. Unconfirmed reports have suggested the “Galaxy S4 Mini” would have a 4.3-inch screen, compared to the 5-inch screen on the phone released earlier this year.
Its appearance on said page fuelled the speculation that the South Korean electronics giant is preparing for a European launch of the device, reports The Droid Guy.
According to VB, there is also a chance to see a new Galaxy Note smartphone, announced last August that will give a refresh to the company’s Galaxy tablet line.
Over the past few years, Samsung has been increasingly focused on its Note tablet lineup, but the company could potentially refresh its Galaxy Tab slates with a lower price to compete with other cheap Android tablets.
Nokia still dominates what small market share Windows Phone has accumulated in recent years – new data suggests it has just overtaken BlackBerry – so it should come as no surprise that Samsung wants to strengthen its position in this space too.
Samsung Premiere 2013 will come a week before Microsoft’s Build developer conference and 10 days after Apple kicks off its Worldwide Developers conference. The Samsung event likewise precedes Microsoft BUILD Conference, which takes place on June 26 to June 28 at The Moscone Center.