Having the perfect business card for your small business is like having a permanent marketing avenue in your pocket. Sometimes this can be literal. While some may consider the design of a business card to be the most important part of using one, it is only the beginning.
There are many ways to use business cards to market your business, and the old traditional method of simply handing them out to everyone you meet is only the first. Business cards are one of the technologies that must update and evolve in order to deal with the 21st century and marketing.
Don’t Forget Design
A good business card design is more important these days than ever. With the advent of technology, there are many ways of marketing involving business cards that were not previously available. For example, it is now possible to print business cards on both sides of the paper.
While it’s important to use one side to showcase your contact information and logo, the other is up to you. Use a recipe, a freebie or a coupon to get a customer in the door for the first time. Even if they never come in, this will ensure that they keep this business card for much longer than they normally would, because of the possibility that they might enter.
Another interesting thing you can do with your business card printing is make it scannable. Business software can scan bar codes on business cards, and this can pull up a lot of information about your business. Nowadays, there are also ways to make cards scannable from smartphone attachments. When you send out cards, make sure customers have a reason to hold on to them.
Give Them to Everyone
If you opt not to use the back of your card as a printed medium, use it in another way. Go for a matte card stock, and any time someone asks you to write something down, make sure you have a business card on hand.
This is a good way to write down your phone number, usually your personal phone number. Tell the potential contact that this is your personal line. This will lead to greater trust between you, and makes the customer feel special. Once again, it gives your customers a reason to hang on to your card.
Give Them to Everyone
This does not simply refer to giving your business card to everyone you meet. Some consider this effective marketing, and it can be a very good strategy, especially for a business with low name recognition due to being a new company just starting out.
However, there is an effective way to spread awareness. If you work in a company, even a small start-up, give your business card to every member of the company, even the mail room workers. Having cards to give out promotes a sense of community. They may give out several more cards than you anticipate, because of the feeling of being included where they otherwise would not.