After Beyonce, Doutzen Kroes the Latest Face for H&M Summer Collection [Gallery]

Doutzen Kroes is the new face of fashion retailer H&M’s summer 2013 campaign. The Dutch top model posed for Terry Richardson in Mexico for the advertisements showcasing lightweight styles of the season.

  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M
  • Photo: H&MPhoto: H&M

Swedish company H&M continues rolling out its summer campaign with the newest images featuring world famous top model Doutzen Kroes.

A bronzed Doutzen (complete with essential tousled beach waves in her hair) is wearing summer essentials for the lens of equally high-profile fashion photographer Terry Richardson.

The whole ad campaign was photographed in the picturesque location of Tulum Mexico, and the Dutch beauty is showcasing a host of luscious, African-inspired summer pieces.

Hunky male model Tyson Ballou joins Doutzen for a beach house outing full of casual separates.

The Victoria’s Secret beauty works her signature sex appeal in the above ad, which isn’t terribly surprising, as the 28-year-old Dutch model is best known for her affiliation with Victoria’s Secret, though she’s also appeared in higher-end campaigns for Tiffany & Co., Miu Miu and L’Oreal.

The Dutch model, who is also a Victoria’s Secret Angel, appears in a variety of shorts, playsuits, shirts, blouses and printed dresses. You can expect everything from animal printed belted swimming costumes to essential embellished beach cover-ups and more.

Kroes posted on her Twitter page a photo with the caption: “New campaign for @hm.”

Doutzen Kroes has successfully represented the image of famous brands such as Tiffany & Co.and L’Oreal. It seems that almost every day H&M is rolling out a new famous face.

Back in January, rumors had it that Beyonce was H&M’s new face, and a confirmation about the collaboration was tweeted by a source close to the singer.

Not only did the fab Swedish retailer have all that Beyonce for H&M excitement to deal with, but it also made the wonderful decision to invite supermodel extraordinaire Gisele back to front more ad campaigns.  As the stunning beauty will be the face of H&M for the autumn-winter 2013 campaign.

Since 2012, H&M has been working with some of the most famous faces in fashion, sport, music and cinema. The French singer and actress Vanessa Paradis was the latest celebrity to join the Swedish brand.

Lana Del Rey was one of the celebrities to work with H&M. In the other way it was the very first brand ambassador contract for the newly famous singer. Proving a good start in her career

David Beckham is the latest in the long line of celebrities and designers that H&M have partnered with in a strategy you either love or hate. David Beckham’s person brand is among the most marketable of any contemporary athlete. The Becks is now a fashion athlete and this partnership gives him legitimacy in fashion field that he needed to extend his brand.

At the Cannes Film Festival the Victoria’s Secret model – and L’Oreal ambassador – had crowds in a frenzy as she exposed her flesh and flaunted her beautiful curves in her latest fashion statement.

Doutzen’s pristine white dress shone in front of the waiting photographers, and she turned to her admirers to show off her pert buttocks – covered between the exposed back and a daring slit running up the back of her dress, says the Daily Mail.

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