One way the Internet has changed in recent years is with the importance being put on mobile websites. In the years when cell phones were only that and not these smart devices that allow you to check email, Facebook, and Twitter, mobile websites were virtually non-existent.
As the sales of smart phones continue to rise with each passing year and people are using those devices for multiple hours each day, the need to have a mobile friendly website is evident. What are the key points that those looking to start a mobile website need to keep in mind?
Need for Mobile Site Needs to be There
This works for both the website owner and the consumer. If you don’t actually have a product that you’re selling and you are only operating a website to make advertising revenue, the chances of making your expense to create a mobile friendly website won’t be worth it.
If you have a product that is something that people are going to want to see at home and on the road, then you need to ensure that your mobile website is as user friendly as the web version or you could risk losing customers before you ever had them.
Simplify the Product
The most important thing that needs to be done when using a mobile website builder is making the process simple. If your website has 20 links on the side of the page, the thought of forcing consumers to zoom in on their mobile devices to click their intended link can be problematic.
Limit your mobile site to only the most popular and important links within your page and if you can’t narrow it down, leave the option at the bottom of the screen to allow the user to switch back to the web version of the page. Your visitors will be happy as long as they have both options available to them.
Make it Vertical
If you decide that you still need to list all 20 links mentioned above, the best way to do this would be to create a drop down menu. You would only call this menu other links and then it would open into a menu that is easier to navigate than zooming in and out of the screen.
Creating a menu like this will also allow your menu options to appear in larger font, which will make your customers happy that they don’t need to strain their eyes or constantly hit the “back” button because their fingers couldn’t hit the correct option.
Make Sure to Test it Before Going Live
The last thing you want to do after spending all this time on creating a mobile friendly website is have it go live, only to realize that it wasn’t done the right way. Not only will this cause you to become angry, but it will keep your pockets from being filled with money. The longer your mobile website remains down and inaccessible, the more money you will be losing each day.
By 2014, it is estimated that the number of users browsing the web on their mobile devices will exceed desktop visits. By building a mobile-friendly website you can proactively reach out to new customers and expand your reach.
Studies show that less than 2% of businesses have built a mobile-friendly website, an amazing figure given that more that 20% of Google searches are now done on mobile. Instantly set yourself apart from your competition by building a great looking mobile website to tap into the growing mobile market.