Change and innovation is everything if you want to impress and attract new people to the product, even if youâ€™re a world famous company.
Soda companies frequently go above and beyond to set themselves apart from the pack. They change bottle shape, its material, redesign their logos and redefine taste quality.
And Diet Coke is not an exception. Diet Coke teamed up with Ogilvy & Mather Paris to create a vending machine that shows off its â€śfit and elegantâ€ť soda bottles.
So now, please, meet â€śSlender Vender.â€ť The brand has unveiled the elegant-looking vending machine is,actually, said to be the thinnest vending machine in the world.
The device appears to be less than a foot thick and is able to fit in odd places like beauty salons, gyms and bowling alleys. Of course, the slenderness of the machine is a nice reminder of the brand’s core promise to keep you svelte as well.
Diet Cokeâ€™s very tangible new ad campaign turns even the vending machines for the popular calorie-free soft drink into more willowy versions of their caloric counterparts.
â€śDiet Coke fits beautifully into oneâ€™s lifestyle â€” and so does its Slender Vender,â€ť the company advertises on its YouTube channel. â€śIt fits where others canâ€™t and may show up in a place youâ€™d least expect. Discover how people react when they see it.â€ś
Diet Cokeâ€™s Slender Vender was inspired by its sleek aluminium bottles and looks as if itâ€™s a vending machine that went on a diet.
The video, narration-free and made by Ogilvy & Mather of Paris, shows a world of thin beautiful people going about their usual livesâ€”and if you look closely, thereâ€™s a Slender Vender tucked into every aspect of it.
The best part about the machine is that it Â could fit almost anywhere, and could turn up in the most unexpected placesâ€”catching those people who found it by surprise, it ca slide into the smallest of gaps between wide usual vending machines.
It looks chic at the beauty salon; it fits into the dividing lane between two-way pedestrian sidewalks and between treadmills at the gym.
Vending machine makers of late haveÂ sought to add social media capabilities, but they haven’t messed with the design much.
Coca-Cola always likes to find new ways to get people to enjoy its drink, which is probably why it is the number one brand around the world. And it gave the world a number of weird and amusing vending machines.
Before the 007 “Skyfall” was shown in cinemas, there was an interactive vending machine for Coke Zero, which Â asked people to enter their name when purchasing a soda and after a short period of time to advance to another platform while various obstacles get in their way.
Upon reaching the destination customers could have Â won Â tickets to the movie by reciting the James Bond theme song.
Another interesting Coca-Cola vending machine was installed in Singapore â€“ in return for customers hugs the machine gave free cans of Coke.
The whacky idea was part of the companyâ€™s Open Happiness campaign designed to target young people in a gesture-based marketing stunt being tested out in Singapore.