Move Over Siri: Google Now Comes to iPhone and iPad [Video]

The mashup of personal assistant and search known as Google Now has been finally launched for iOS. The question is whether it will take attention away from Siri.

iOs users are finally able to enjoy the famous service, Google Now, previously available for Android devices.

Google’s predictive search and voice recognition tool sauntered over to Apple’s iOS as an app on Monday, reporters CNet reports.

Having debuted at Google I/O conference last year, the Now-enabled Google Search 3.0 for iOS provides iPhone and iPad fans with the same  search features and visual style, called cards.

Tamar Yehoshua, Google Search’s director of product management, announced that Google Now will compete well against Apple’s personal assistant Siri because of its accuracy.

“We think we’ve built a great experience,” she said during a conversation at Google’s headquarters in Mountain View last week. “We’re giving you an answer before you’ve even asked,” she explained. Google is “able to predict knowledge that you want before you know you want it.”

One analyst suggested the launch of the famous service on iOS devices indicated that the firm’s priority was securing the widest audience possible.

“Google is going to put its technologies onto other platforms whenever it can draw people into its services,” said Brain Blau, consumer technology research director at the consultants Gartner.

“They do want to entice people to buy Android devices, but they know not everybody’s going to, and they still want to deliver their services – especially for people who are already using their products on iOS.”

iOS powered 29% of smartphones sold in Great Britain during the winter, according data provided by market research firm Kantar Worldpanel, while Android accounted for a further 58% of the market.

Unlike the Android version, which is integrated into Google’s operating system, the iPhone and iPad version are parts of the Google Search app.

However, the Internet searching giant  when creating the version for iOS running deviced, focused on clean design and presenting those alerts or information on cards.

“One of the things you have started to see is that Google is finding a mature design language across all of its products,” Matias Duarte, Google’s Director of Android User Experience, told ABC News. “When we started working on Google Now last year, we had people from all over the company from Search to Google Labs to Android come help design it.”

Similar to the new Maps, YouTube and Gmail apps for the iPhone, the Google Now now features a new modern font and balances it with a white space.

Duarte revealed to reporters that while the Now app for iPods and iPhones has many of the same design elements as the Android version, some changes were made.

“We don’t want to just uniformly force one experience on to anyone, regardless of the platform,” he explained. “It has to be a good visitor in the country it lives in, while still retaining its unique identity. You need to accommodate the environment your experience lives in.”

Yehoshua declined to comment on Google’s plans to create Google Now for other platforms, such as Chrome. But it’s becoming apparent that the service is big deal for Google, as evidenced by the attention that co-founder and CEO Larry Page paid Google Now during last week’s quarterly earnings call.

The goal of Google Now, he said, “is to get you the right information, at just the right time.” He noted the key features of the service, including that it provides people with their boarding passes and delivery updates as well as traffic conditions, local sports scores, and upcoming weather conditions without prompting.

“Looking for the nearest pharmacy? Just ask Google for directions, and we’ll deliver them instantly,” Page said. “No typing needed. And you can now ask conversational questions like ‘Do I need a jacket this weekend?'”

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