Durex, the world’s largest condom manufacturer, has announced ‘Fundawear,’ vibrating underwear that encourages couples to â€śtouch over the Internetâ€ť using an iPhone app.
Apparently part of the condom manafacturers drive to improve what they describe as “the ultimate pleasure”, the hi-tech underwear is claimed to be the latest offering from the company’s ‘Durexperiment’ team.
Aimed at allowing those in long distance relationships to “tease, tickle and tantalise even when apart”, Durex’s Australian branch posted footage of young couple Nick and Dani trialling the sensorious smalls on YouTube.
The playfulÂ couple were filmed in separate locations, talking on Skype as they send sexy ‘touches’ across the city and watch each others reaction. “I’m finding it hard to talk,” said the woman at the end. “The future of foreplay is in Fundawear,” trumpets the advertising for this new product.
Fundawear arenâ€™t currently available for sale, but Durex Australia is holding a contest on its Facebook page to win a set of Fundawear –Â boxers for him and knickers and bra for herÂ .
The company claims that the prototype technology using in FundawearÂ allows “physical touch to be transferred wirelessly between couples,” reports The Brisbane Times.
Deploying technology normally used to make a mobile phone vibrate, actuators wired into the under garments are remotely stimulated via an iPhone app, according to videos uploaded to Durex Australia’s YouTube channel.
What’s particularly clever is the speed and sequence of the stimulation can be controlled by pushing the right buttons on the touch screen.
Jay Morgan, the digital creative director who works on the project, describes the startled reactions as he traipsed from one Australian biomimicry lab to another, talking to scientists who study how muscles and touch receptors work to try to find the right technology to mimic sensuous touch.
“They thought we were onto an awesome idea but it wasn’t easy to come up with something that hit just the right spot or spots,” he said. Mr. Morgan admits he might not have these positioned in quite the right places, given individual quirks in what turns people on.
Price? It’s all up in the air at the moment with full-scale production probably years off but Mr. Morgan imagines they won’t come in for less than $200.
According to the dedicated Fundawear Facebook page, Fundawear is just an experiment right now, but if youâ€™re wanting to get into the testing states, you can head over to and enter a contest to win a pair for you and your partner.
Speaking about the innovative underwear, Ben Moir, technical director of the project, said: “After the laughter had stopped, we knew it was going to be an awesome project.” He added: “People will want this.”