Psychology of Color [Infographic]

The psychology of color has been well documented. Red makes you hungry, blue creates a sense of trust in business and green is very tranquil. Today’s infographic does a very good job of breaking down the primary and secondary colors that affect us the most and in what ways.

Perhaps no choice is as important to business success as the colors you use. Whether selecting the color for your company’s logo or a specific product, there is no doubt that color has significant effect on all as subconsciously, we associate different colors with different things.

The following infographic (click to enlarge), created by the guys from WebpageFX, takes a look at the psychology of color in marketing and presents some common associations of different colors. It also shows the overall importance of color to consumers and characteristics of many individual colors.

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