A new video from Russian-Austrian vodka brand Neft is, without a doubt, one of the most intense spirits ads that have ever been made. It also just barely touches on the product it purports to advertise, but we’ll forgive it that. This video is just that awesome.
There’s a lot of blood and gun violence, which may turn some people off, but those things clearly haven’t negatively affected its YouTube viewers.
Shot in collaboration with rock band Biting Elbows, the video titled â€śInsane Office Escape 2â€ť has racked up over 10.5 million views in just a couple of weeks.
A bloody adventure shot in the first person, the video follows one faceless hero who attempts to escape from an office building laden with â€śbad guysâ€ť.
The hero begins his journey by dousing his wounds in Neft vodka, an Austrian grain vodka made using Russian know-how thatâ€™s packaged in an oil can.
The brand name also appears on the side of a plane towards the end of the video. It’s relatively subtle, but the product placement is clearly there.
The music video is so bizarre that it has attracted nearly 10 million views on YouTube and even received a response from Samuel L. Jackson on Twitter: “This is some Buck Wild shit.”
The second installment is possibly the most violent video to have gone viral lately. It’s as if your most gruesome videogame nightmare became part of real life. But as scary as it is, people can’t help but watch it.
The video was directed by Ilya Naishuller and the spot was shot over nine days with five stuntmen and Go Pro cameras, according to the source from Creativity Online, who discovered it last week.
Ad Age writes the video has become so popular that according to adage.com, the video has been watched more times this week than a preview of the new Samsung Galaxy S4 smartphone, Comic Reliefâ€™s Red Nose Day video, and the viral Pepsi Max testdrive with comedian Jeff Gordon.
That video, one of several staged stunts starring pro athletes, 74% of its audience last week, but still grabbed second place with 6.6 million views.
There’s some debate about whether to classify the video as an ad â€” it topped AdAge’s brand-focused Viral Video Chart, but has so far been left out of Unruly Media’s own list of viral ads, though Unruly is reconsidering. Whether or not it’s considered a traditional ad, it’s clearly getting the vodka brand some attention.
Unless you have the coolest boss ever, we heartily suggest you watch this at home because of the graphic content.
Biting Elbows is a Russian indie rock band that was formed in 2008 in Moscow.
In the May of 2011 the band release its first EP Â«Dope Fiend MassacreÂ».Â They made three video clips on the songs from the album.
The Stampede video was viewed by more than two million users and became one of the most viewed videos on Youtube.
In 2012, they were an opening act for Guns N’ Roses’ and Placebo’s concerts in Moscow.