Michael Bloomberg announced the ad buy today – a few days after Senate Democrats said they stand for stronger background checks while admitting insufficient support to restore a ban on assault-style firearms to federal gun control legislation.
“These ads bring the voices of Americans – who overwhelmingly support comprehensive and enforceable background checks – into the discussion to move senators to immediately take action to prevent gun violence,” Bloomberg said in a statement issued by the group he co-founded in 2006.
The ad campaign marks a push back against the National Rifle Association, Bloomberg admitted in an interview with reporters. “The N.R.A. has just had this field to itself,” the Mayor said. “It’s the only one that’s been speaking out. It’s time for another voice.”
The Senate will begin considering new gun legislation when Congress returns from its Easter recess in the second week of April, Reuters informs.
The two ads were posted on the group’s website, called “Responsible” and “Family.” They show a man with a rifle while sitting on the back of a pickup truck.
“In one ad, the man says he’ll defend the Second Amendment but adds “with rights come responsibilities.” The ad then urges viewers to tell Congress to support background checks,” The Huffington Post reports.
“In the other ad, the man, a hunter, says “background checks have nothing to do with taking guns away from anyone.” The man then says closing loopholes will stop criminals and the mentally ill from obtaining weapons,” the media adds.
A spokesman for the National Rifle Association criticize the NYC Mayor and the new ads, saying NRA members and supporters would be calling senators directly and urging them to vote against proposed gun control legislation.
“What Michael Bloomberg is trying to do is … intimidate senators into not listening to constituents and instead pledge their allegiance to him and his money,” said spokesman Andrew Arulanandam.
Gun control topic has become one of the most emergency issues on the Congress’ agenda. In less than four months guns have killed 2.244 people, media counted.
“That’s the equivalent of a Newtown every four months,” Obama said. Twenty children were among the dead in the Newtown massacre.”
“This is not just a gun issue,” Obama added. “It’s also an issue of the kinds of communities that we’re building, and for that we all share responsibility as citizens to fix it. We all share a responsibility to move this country closer to our founding vision, that no matter who you were or where you come from, here in America, you can decide your own destiny.”
President Obama is pushing measures including background checks for all who intends to purchase a firearm and he stands for a ban on assault weapons and high-capacity ammunition magazines, even as both sides in the debate doubt he’ll be able to achieve the full package.
“These proposals deserve a vote in Congress,” Obama said in his Hyde Park Academy visit. It’s rhetoric he also used in the State of the Union address Tuesday.
“In the two months since Newtown, more than a thousand birthdays, graduations, and anniversaries have been stolen from our lives by a bullet from a gun,” the president said at the time.