The digital sign with a solid red background read simply: “Michael — GPS Tracker — $250, Nikon Camera with zoom lens — $1600, Catching my LYING HUSBAND and buying this billboard with our investment account — Priceless. Tell Jessica you’re moving in! — Jennifer.”
No last names or contact information. It is known only is that the billboard belongs to Outdoor Signage, a local company whose phone number connects to the offices of Kotis Properties.
Kotis is the owner of a yogurt and coffee shop — Yo Daddy Dessert Bar — on Westover Terrace, the name of which was featured on the billboard Thursday afternoon, reports News Record.
“Jessica — Meet me at Yodaddy’s at 7:00 p.m. for some wine therapy. — Jennifer,” the new message claimed.
Marty Kotis, president of Kotis Properties, wasn’t available for comments on Thursday.
A representative for the billboard company’s Facebook page messaged Chad Tucker stating:
“We cannot comment on the billboard content right now. We have asked the sponsor for a statement based on your inquiry.”
Though the billboard mayappear to be just a marketing ploy, similar billboards have appeared in other locations — with most notable in 2010 when the mistress of one of President Barack Obama’s economic advisers owned billboards to broadcast a Web address linked to a site detailing their affair.
Debbie Hill, vice president of Triad Outdoor Advertising , said she has never known of anyone locally buying a billboard for a message of such kind, adding that personalized messages are quite rare in the business as they’re “usually way too expensive.”
According to Hill, most clients sign one-year contracts for a billboard, though a month-to-month basis is also possible.
Still, whatever is going on with the billboard on Battleground, Hill said, it has done a good job of gaining attention and generating interest.
“If this is an attention-getting deal, the person who owns that billboard is going to be thrilled,” she said.
There were one more similarly themed message from a woman named Emily went up in 2006. The message on the billboard was adressed to a man named Steven, and read:
“Do I have your attention now? I know all about her, you dirty, sneaking, immoral, unfaithful, poorly-endowed slimeball, Everything’s caught on tape.”
The message was also signed, “Your (soon-to-be-ex) Wife, Emily.”
The billboard became so popular that even ABC’s “Good Morning America” reportedly wanted the “soon-to-be-ex” wife to tale part in the show. However, it was later found out that the message was marketing material for a reality television show on Court TV.
Then again, not all revenge billboards are marketing tricks. Signs paid for by a woman named YaVaughnie Wilkins turned out to be real, The Huffington Post reports.
The woman claimed to have had an eight-year relationship with a man named Charles Phillips. But after he decided to stay with his wife, the woman spent about $250,000 advertising their affair in multiple locations across the country, including Times Square.