Just two days after Samsung launched its Galaxy S4, Apple released a webpage explaining why its flagship smartphone is better than the competition.
“There’s iPhone. And then there’s everything else,” the page’s headline claims. Apple goes on to explain why its device is “unlike anything else.”
“Apparently love can be measured,” they say. “In eight straight studies by J.D. Power and Associates — that’s every study since the first iPhone was introduced — iPhone has been ranked “Highest in Customer Satisfaction with Consumer Smartphones.” iPhone ranked highest in the study, which reviewed the following categories: performance, physical design, features, and ease of operation.”
Recycling its previously used “iPhone feels like a finely crafted watch” phrase, the Cupertino-based company again singled out how much work went into the iPhone 5′s design.
Apple appears to be proud of the aluminum enclosure. The iPhone 5′s aluminum design process can be seen as very different compared to the plastic body of the new Samsung device, reports 9to5Mac.
The Californian tech giant goes on to explain the resolution and quality of the Retina display found on the iPhone and other Apple devices:
“The Retina display on iPhone ushered in the era of super-high-resolution displays. Its pixel density is so high, your eye can’t distinguish individual pixels. The images and words are amazingly vivid and crisp. Everything just looks so real. In fact, once you see a Retina display, you’re never satisfied with anything less. Yet it remains a feature found only on iPhone and other Apple products.”
The released web page also touts the iPhone 5′s battery performance while slamming the larger batteries found in other devices:
“It’s impressive that iPhone 5 gives you long battery life so you can easily make it through your day. You get up to 8 hours of talk time, up to 8 hours of browsing over cellular networks, and up to 10 hours of video playback.“
“But it’s extraordinary that we fit such a powerful battery into such a thin and light design — all thanks to Apple scientists who created unique battery chemistry instead of settling for a large, off-the-shelf option.”
Additionally, Apple praises Siri, iOS’s deep integration with iPhone hardware, iCloud content syncing, and AppleCare support. Apple’s seemingly most provocative comments against its rival, however, comes in terms of the App Store, as the iPhone maker notes how widespread and trusted the iTunes Store is and also notes the 800,000 apps available on the App Store.
And finally Apple mentions the extra unique feature of its highly anticipated device: support from real people.
“Every iPhone comes with support from real people who know everything there is to know about iPhone and iOS — people you can call at 1-800-MY-APPLE or speak to in person at your favorite Apple Retail Store whenever you have questions or concerns. With other smartphones, you’re not sure where to go for help,” Apple writes.
“Call the manufacturer, and they tell you to call your service provider. Call your service provider, and they tell you to contact the OS developer. Getting answers shouldn’t be that hard. And with Apple, it never is.”