Artist Roberto Vergati Santos has had quite the startling idea — what if brands got their hands on the superheroes of the world? What if, instead of representing the Justice League and the Avengers, these masked vigilantes represented companies like McDonald’s and Nike?
It’s a scarier thought than the actual comic book bad guys they battle with on a regular basis.
Not to say there isn’t blatant product placement in most of our beloved superhero blockbusters, but there’s something about branding these iconic get-ups with corporate logos that makes capitalism seem like the real villain.
Maybe it’s because we’re convinced Flash and Captain America would never agree to marketing ploys, and that Bruce Wayne and Tony Stark are too rich to require sponsors.
But as jarring as it is to think of our favorite rogue do-gooders bowing down to commercialism, these images make each character’s branding look remarkably feasible.