What if Superheroes Were Sponsored by Brands [Gallery]

NEW YORK | Thursday, March 14th, 2013 7:45am EDT

Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images? Based on this hypothesis, Artist Roberto Vergati Santos decided to experiment with some characters, and see what would be the results of such idea.

  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance
  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance
  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance
  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance
  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance
  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance
  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance
  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance
  • Photo: Roberto Vergati Santos/BehancePhoto: Roberto Vergati Santos/Behance

Artist Roberto Vergati Santos has had quite the startling idea — what if brands got their hands on the superheroes of the world? What if, instead of representing the Justice League and the Avengers, these masked vigilantes represented companies like McDonald’s and Nike?

It’s a scarier thought than the actual comic book bad guys they battle with on a regular basis.

Not to say there isn’t blatant product placement in most of our beloved superhero blockbusters, but there’s something about branding these iconic get-ups with corporate logos that makes capitalism seem like the real villain.

Maybe it’s because we’re convinced Flash and Captain America would never agree to marketing ploys, and that Bruce Wayne and Tony Stark are too rich to require sponsors.

But as jarring as it is to think of our favorite rogue do-gooders bowing down to commercialism, these images make each character’s branding look remarkably feasible.

Don’t get any ideas though, brands — we like our superheroes working for the world’s safety and not your company. Check out the images in the gallery above and more at Behance.net.

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