Shortly after 11 a.m. Wednesday, Rob Thomas, creator of the short-lived UPN/CW detective drama “Veronica Mars” tweeted that if fans would pledge $2 million by 11 p.m. Friday, April 12, Warner Bros. had agreed to put into production a “Veronica Mars” movie.
It would get a limited theatrical release in early 2014, and would foot the bills for marketing, promotion and distribution.
The campaign hit $1 million at 3:06 p.m. ET — just four hours after it was launched, setting a new Kickstarter record. It hit $2 million at 8:55 p.m. ET.
This makes the Veronica Mars movie the fastest project ever to reach that $1 million juncture. The Pebble watch took about 27 hours to reach its first million (the project went on to take in more than $10 million), the OUYA console took a little over 8 hours. Earlier this month, role-playing game Torment reached the million dollar mark in just 7 hours.
“My mind is blown. I’ve been fantasizing about this and had to tell myself, ‘Stop it, Rob, you’re being silly. You’re setting yourself up for disappointment,’” the Mars creator tells EW.
“And now today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver.”
“The record time to $1M on Kickstarter is 7 hours. Can we top that? Can we make it there in 5? $80K to go!” Thomas tweeted excitedly as they approached the $1 million mark.
“I knew Veronica Mars fans were cool, but I had no idea they could rally with such power.
They are unstoppable — just like Veronica. I will have a permanent blush on my face, feeling so lucky to be associated with this entire thing,” says Bell.
Veronica Mars is the perfect type of project for a Kickstarter campaign. The show had a cult following and fans that were more than willing to spend money to spread the word and get things done.
In an era before Twitter or mainstream Facebook access, Mars fans congregated over discussion forums and fan sites to raise money to create awareness campaigns to keep the show on the air, says Mashable.
It’s written on the KickStarter that the Veronica Mars movie project faces the usual risks of film and TV production. One of our biggest challenges is coordinating schedules.
Distribution is always a challenge with low-budget films, but Warner Bros. is going to help us distribute the movie, and try to get it out there as widely as possible.
Apparently, fans — who, sadly, do not refer to themselves as Veronica Martians, but as “marshmallows” — have been obsessing ever since.
“Best $50 I’ve ever spent. ‘Veronica Mars’ is hands down my favorite TV show of all time!! I know every single line,” gushed pledger Tami Bereznay in the comments section of the fundraising campaign.
“I’m an unemployed, broke, recent college graduate, but I’m still willing to donate for this!” enthused fiscally challenged Autumn Hayes, who did not say how much she’d tossed in to the kitty. “If I can do it, anybody can,” she added.