‘Emasculating’: Sergey Brin Says Google Glass Outdoes Smartphones

Google co-founder Sergey Brin claims that spending your life looking at a smartphone’s display is ‘emasculating’

Speaking at the Technology, Education and Design (TED) conference, Mr Brin made the comment about the future of Google. Photo: TED Conference/Flickr

Google co-founder Sergey Brin is trying to get everybody interested about the company’s Project Glass. This time he’s doing it at the expense of smartphones, calling them “emasculating.”

Speaking at the TED Conference in Long Beach, Calif., Brin talked about the shortcomings of checking one’s phone all the time.

“You’re standing around and just rubbing this featureless piece of glass,” he said. “You’re actually socially isolating yourself with your phone.”

“I whip this out and focus on it as though I have something very important to attend to,” Brin added, holding up his phone. “[Google Glass] really takes away that excuse… It really opened my eyes to how much of my life I spent secluded away in email or social posts.”

Containing a battery, a tiny computer running, a camera and wireless link, the unusual device works as a “heads up display”, with the intention that they will be used to access the web and communicate.

The company’s co-founder believes that the glasses will bring a new, more natural way of interacting with each other digitally.

Speaking about the way people walk around looking at their smartphones’s displays, he said: “Is this the way you’re meant to interact with other people? It’s kind of emasculating. Is this what you’re meant to do with your body?”

Mr Brin admitted that he was as much a victim of this, adding, the TED blog quotes his as saying: “I have a nervous tic. The cell phone is a nervous habit — If I smoked, I’d probably smoke instead, It’d look cooler. But I whip this out and look as if I have something important to do. It really opened my eyes to how much of my life I spent secluding myself away in email.”

Brin’s comments come a few days after the company released a new promo video for Google Glass, featuring skydivers, ballerinas and hot air balloons.

The video starred trapeze artists, ballerinas, skydivers, and skiers to give Google’s fans a glimpse of the planned user interface and to show some new useful features that are predicted to make the project more than just a novelty.

According to leaked reports, initially at least, the company will only offer the technology to a select few.

The tech giants are running a contest asking for interested parties to submit their plans for using the novelty on Google+ or Twitter using the #ifihadglass hashtag – those selected will then be asked to stump up for the glasses.

“- Your application must be 50 words or less – You must include #ifihadglass in your application – You can include up to 5 photos with your application – You can include a short video (15 secs max),” the company explained the rules.

“Be sure to follow us on Google+ (+ProjectGlass) or Twitter (@projectglass) so that we can contact you directly – You must be at least 18 years old and live in the U.S. to apply.”

A participant’s application also must be filed in English, and contestants are limited to three submissions, per the Terms and Conditions.

Google revealed that it will award Explorer Edition Google Glass hardware to up to 8,000 participants in its #ifihadglass contest.

Google will be receiving applications through Google+ or Twitter till Feb. 27. However, the “winners” still have to pay $1,500 for the device should they win, and pick up the product in person in New York, Los Angeles or San Francisco.

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