It seems that the advertising agency meeting was liked: â€śSeriously, nothing sells shoes like a half-naked woman.â€ť
So the people that are behind a new campaign for Spanish footwear company Xti, invited one really hot model for their campaign.
The stunning Russian beauty showed off her incredible body in her latest campaign for XTI shoes.
The campaign is not dissimilar to Shaykâ€™s other modeling campaigns in that they all play up her assets and show off her confidence, two of the qualities that made her one of the biggest supermodels in the world.
It’s lucky that the Russian supermodel has appeared in the Sports Illustrated Swimsuit Issue so many times, as she spends most of the shoot posing in a variety of tenny tiny bikinis, whilst also modeling the shoes, of course.
Irina Shayk inadvertently ensured no-one was looking at the shoes in question as she paraded her incredible figure in a series of barely-there bikinis.
Looking utterly showstopping, the 27-year-old beauty flaunted her washboard abs and perfectly toned limbs in a number of sultry poses as she positively smouldered into the camera.
Despite the focus of her sexy promotional shoot supposedly being on her feet, the Russian supermodel made sure all eyes were on her envy-inducing body as she posed up a storm in a selection of skimpy swimwear.
Although for the majority of the shoot, the stunning starlet was wearing just sexy swimwear, she made an effort to cover up a little with the addition of a plunging aqua dress as she showed off a pretty pink handbag from the Xti collection, says the Daily Mail.
In one shot, the model poses lying down in a chic black bikini with a simple white shirt and a pair of pale blue heels, with her legs look longer than Mr Tickle’s arms.
The other shots are a lot more colourful, with Irina modelling an array of bright bikinis, from red polka dots and ruffled purple to sunshine yellow.
Letting her trim and tanned physique do the talking, the brunette bombshell proved her footballer boyfriend, Cristiano Ronaldo, is certainly one very lucky man indeed.
Although she is more than comfortable with stripping off, she has previously said baring all would be a step too far.
Speaking to Esquire, she said: â€śI would never do Playboy. Yes, I am a lingerie model, but I have class. Playboy offered me so much money last year. I was like: “No. Way.”
â€śAlright Naomi Campbell and Claudia Schiffer did it. But they did it at the end of their career and it was classy. I think of myself as a cover girl. But I would never do some kind of cheesy magazine.â€ť
But the Real Madrid striker will no doubt have suffered from a minor attack of the green-eyed monster after seeing his leading lady cuddle up to Cuban male model Juan Betancourt in the Xti shoot.
Irina Shayk was also present at the post-Oscars Vanity Fair party and while she wasnâ€™t with her beau Cristiano Ronaldo, she did manage to make an impression on a number of casual partygoers.
Take a closer look at Irina’s sexy shoes photoshoot in the gallery above.