On sale first in America and the UK, the HTC One is the Taiwanese company’s latest attempt to challenge Samsung and Apple in the highly competitive smartphone market.
HTC hopes to change that reality with the brand new flagship HTC One that the company unveiled Tuesday at events staged at the same time in New York and London.
HTC’s brand-new flagship smartphone, the HTC One, is a gorgeous piece of all-aluminum smartphone machinery by any standards.
For all its premium, metallic construction, the One cuts a relatively light figure, weighing in at 143 grams and measuring 5.4 (137.4mm) x 2.7 (68.2mm) x 0.37 (9.3mm) inches – a thickness that puts it on par with the BlackBerry Z10.
Take note, that slim silhouette accommodates for the integrated 2,300mAh Li-polymer battery, radios for WiFi a/ac/b/g/n, Bluetooth 4.0, NFC and 32GB or 64GB of storage (unfortunately, there’s no slot for microSD expansion).
The device’s key features included an upgraded camera, called ‘ultrapixel’ that claims to capture significantly more light than its rivals.
The camera unit also features optical image stabilization and HTC’s ImageChip 2 for HDR, 1080p and 60fps video.
According to the USA Today, HTC has also revamped its camera software with a clever feature called Zoe, to simultaneously capture a few seconds of high definition video and still images, all at the press of a button. By dragging an onscreen slider, you can pick an image when your subjects looked their best.
The Zoe software will also automatically create a little 30-second highlight reel from your video footage and stills, with transitions, effects and backed by a musical soundtrack. It appears to be a well-done touch.
With dual audio speakers, a new Beats Audio feature in BoomSound, and a rebooted version of the HTC Sense interface layer that includes a new element called Blink, and an IR blaster to act as a TV remote, the HTC One certainly packs some interesting extras, writes CNet.
A new interface, called BlinkFeed, aims to integrate users’ news choices and social network feeds with the Android operating system.
HTC expects to start selling the phone around the world in March, at more than 85 mobile operators.
HTC’s flagship device should appear in the U.S. in March for T-Mobile, AT&T, and Sprint. It’ll cost $199.99 for the 32GB version and $299.99 for the 64GB version.
HTC recently said its first quarter revenues could tumble 17 per cent compared to the previous three months, worse than analysts had predicted. Profit margins have fallen to almost zero.
HTC peaked in 2011, according to analysts IDC, with 10.7 per cent of global smartphone shipments in the second quarter. It now has less than 4.3 per cent and has fallen out of the top five manufacturers.
Analysts have previously said they doubt that 2013 will be a turnaround year for HTC as the power of its brand lags far behind Apple and Samsung, reports the Telegraph.
Whether or not HTC will finally strike gold with the One, only time will tell. But it’s certainly not for lack of effort. This is a smartphone at the top of its class.