Yesterday it was a rumor; today it’s true.
After a week of rumours on the matter, Apple today announced that it will start selling a 128GB model of its fourth-generation iPad next Tuesday, February 5.
It will be available in black and white, as well as in Wi-Fi only or Wi-Fi and cellular models.
While consumers are going to love the extra choice, and hardcore users will flock to the extra storage capacity, it’s the Android tablet manufacturers that are going to be crunching the numbers overnight.
Featuring the exact same specifications as the current model, but with double the storage capacity of the former top-end model, the 128GB iPad has an A6X dual-core processor, 2048 x 1536 resolution 9.7-inch Retina display (264ppi), and 5-megapixel rear-facing camera capable of 1080p video recording.
The front 1.2-megapixel FaceTime camera is capable of 720p HD video. Siri is on board and the tablet features Apple’s Lightning connection, writes the Pocket-lint.
“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”
The new models ring in at $799 for the Wi-Fi only, or $929 for the version with 4G LTE connectivity. That’s $100 more than the 64GB model, which is $100 more than the 32GB model, which is – you guessed it – $100 more than the 16GB iPad.
The end result is that Apple can make a healthy profit on those buying the top-of-the-line model, with nearly all of it coming from the storage.
The timing on the new model is no accident. NAND flash, which is what Apple uses in the iPad, costs far, far less than what it did a year ago, says IHS’ Andrew Rassweiler, reports the Cnet.
This iPad’s massive storage is targeted mostly at enterprise users, according to a press release from Apple.
“iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad.
Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad.”
The new model comes as analysts are watching Apple’s margins closer than ever, with fears that the iPhone, iPad, and Mac maker is losing its touch when it comes to maintaining high margins on its products.
That’s been especially true with iPads, with Apple’s newer, less-expensive iPad Mini bringing in less profit per device than its bigger brother.