The story started in Kansas last March when a University of Kansas Jayhawks fan took a shot of her breasts covered by her Jayhawks shirt and added #kuboobs tag to her tweet aiming to “give a little boost” to a struggling basketball team.
“On a Saturday afternoon in a sports cathedral known as Allen Fieldhouse our beloved Kansas Jayhawks were facing certain defeat from the evil Missouri Tigers in a final battle for supremacy,” claims the site of the movement.
“Thousands of Jayhawk faithful watched helplessly as the border ruffians from Missouri sought to pillage and disgrace our beautiful cathedral.”
“Far above the Golden Valley glorious to view, one woman had enough. She channeled the power inherent in all true Jayhawk fans to resurrect the Jayhawks from a 19-point deficit to a stunning one-point victory! That power was KU Boobs.”
“We got a big following so we had said we want to use that to bring attention to a good cause,” said one of the fans, Kenneth Soap.
He admits #KUboobs is more about rooting for the university’s basketball team Jayhawks than awareness, but he said last October, they did get a group together to do a breast cancer walk.
“We’re looking at other stuff this year. There’s a golf tournament in Wichita with the American cancer society,” Soap said.
Soon a Twitter account was created with more than 20,000 followers. Even men get in on it.
#KUBoobs also created Facebook page which currently has about 12, 000 visitors and a website, which claims that it doesn’t encourage any nudity and insists that its creators stay within the guidelines of whatever medium they’re using.
Soon the phenomenon has attracted attention, sweeping across Jayhawk nation “like a Kansas gale and carried the Jayhawks to the Final Four in New Orleans.”
As says the Kansas City Star, Clay Travis, a Nashville-based author with over 66,000 Twitter followers, he was an early follower of @kuboobs, describing it as “genius.”
“In a matter of hours, schools with similar accounts were being re-tweeted (Florida’s@UF_Boobs) and more were being created, like Alabama (@bamaboobs), Auburn (@wardamnboobies), Arkansas (@arboobs) and Vanderbilt (@vandyboobs),” the Star reports.
However, it seems like #KUBoobs is “totally feminist” as a fan of the #boobment claims. Rachel Smalter Hall, a Lawrence, Kan.-based librarian/feminist theorist offered a Paglian reading on the phenomenon to The Larryville Chronicles, a Lawrence-based blog:
“It’s all about who’s in the driver’s seat, and in the case of #kuboobs, it’s the ladies all the way. #kuboobs has emerged from the throes of March Madness: a frenzied, cultish worship of the male body and its physical prowess.”
She added: “It’s a masculine sphere that traditionally excludes women (just like those pricks who assume girls don’t watch the games!). But with #kuboobs, ladies are here to announce their fandom, loud and proud, and to seize their own place among the Apollonian body worship that’s synonymous with the NCAA basketball tournament.”
“I think it’s very exciting I love their name and I think it’s very unique and fun,” said Michelle Lemberger, a doctor with Centerpoint Medical Center in Independence.
She went on, adding that she doesn’t have a problem with how anyone goes about bringing awareness, even #KUboobs.
“Why not? I don’t think breast should be off limits as far as bringing attention to something as important as breast cancer in women’s health,” Lemberger said.