Meet Catmoji, a Social Network for Cat Lovers to Share Videos and Photos

NEW YORK | Friday, January 4th, 2013 2:11am EDT

Need a place to post photos and videos of your adorable kitten, but afraid your social network friends may tire of them? On Catmoji, this behavior is more than welcomed.

Catmoji Social Network for Cat Lovers 02

Catmoji is a place for cat lovers to share and discover cat pictures and videos by expressing themselves through emoji. Photo: Catmoji

Unless you’re mocking at Reddit, Imgur, I Can Haz Cheezeburger or sites of the like, cat photos are rarely welcome on an actual social network. No one cares how cute your little kitten looks is a huge hat or in a piggy costume. But now there is a solution for obsessive cat ladies.

Catmoji is  a newly launched niche social network (with an interface that works a lot like Pinterest) built solely for the purpose of sharing photos and videos of cats.

Catmoji is built by cat lovers, for cat lovers.

The team consists of a geeky programmer and a funky designer. Besides English, Chinese, Malay and some broken Spanish, they speak catz. When not working on Catmoji, they are either on Catmoji satisfying their guilty pleasures or talking to cats.

The site in question is Catmoji, the brainchild of Matthew Phiong and Koekoe Loo Wan Koe. “We want to be Facebook for cats,” the Penang-based programmers told Betabeat.

“The Internet loves cats, we also love cats and cats make people happy,” Malaysian-based founders Matthew Phiong and Koekoe Loo explained via email. “Our mission is to make the Internet a better and happier place with cats.”

Matthew Phiong is the co-founder and developer at Catmoji. He is also the self-proclaimed Cataker at Catmoji. His favorite cat is British Shorthair and loves cats with big-round-head-with-melon-like-body.

The other co-founder is Koekoe Loo. She is a hatty illustrator at the web-site. Her drawing subjects are usually animals especially cats. She is fond of bicolor big cats with fluffy tails. Her favorite past time including animal spotting and then talk to the animals until they leave.

“Catmoji is a serious business,” the pair insisted. “We want to be the online identity for cats, i.e. Facebook for cats.”

Ast the Betabeat reports, they didn’t explain their monetization plan, but hey–if they ever reach more than a few thousand users, it’ll probably an easier way than Facebook for Fancy Feast to reach customers.

The trick will be attracting cat-pic-crazed users away from niches within the massive platforms where they already spend their time, like Tumblr, Facebook and Twitter.

Much like every other social media on the face of the Web, users can Like content and share it to their viral heart’s desire.

In fact this picture and video-based social network makes a lot of sense when cats are your subject. None of that pesky text that dogs (so to speak) sites such as Catster or United Cats. It gives the international appeal of cats – and the rather shaky English of Catmoji’s founders – that’s probably for the best.

The site does offer the option to tag and filter cat pics according to their emotion and mood, like “cute” ,“sad” or “surprise.”, A gander around the site suggests a mix of photos uploaded by users and those grabbed from elsewhere on the Internet, like this picture of Grumpy Cat.

The web-site was only launched on Christmas Eve, so it doesn’t have anything in the way of impressive user numbers just yet. But given its founders’ obvious passion for the topic, we’ll be keeping one beady kitty eye on its growth.

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