Facebook has finally reached 1 billion people who are “actively” using the social network every month, eight years after launch, an extraordinary mark, celebrated with a rather odd ad.
The world‚Äôs largest social networking site has reached the 1 billion active account mark, the company announced today.
“If you’re reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life,” CEO Mark Zuckerberg said on Facebook’s online newsroom.
It was reported in July that Facebook has 955 million active accounts, and though gaining 45 million users is not a small task, it took the social network a little bit more time than expected reaching the 1 billion milestone, Mashable highlights.
However, it‚Äôs a magical number, dwarfing most of Facebook‚Äôs Internet rivals by orders of magnitude.
It took Mark Zuckerberg and his team several years of hard work to reach the enormous 100 million number back in 2008, but from then on it seemed like the social networking giant could not be stopped.
According to the data, posted on the site, since its launch in the dormitory room eight years ago, it has clocked up 1.13 trillion Likes, set up 140 billion friend connections and to host 219 billion photos.
The average age of new users today is believed to be 22, while sign-ups in Australia peaked in October 2007 when Facebook reached 50 million users, Gizmodo says.
When Zuckerberg‚Äôs baby hit 500 million users in two years ago, the median age of its users was 23. People who joined in July 2010 now have an average of 305 friends.
By the way, that number just might suggest trouble for Facebook rival Path, whose differentiating feature is that it limits you to just 150 friends.
Facebook is celebrating hitting the 1 billion monthly user mark with the company‚Äôs first ad campaign, reports claim.
To create the 90-second film, ad agency Wieden + Kennedy ‚ÄĒ best known for its Nike work ‚Äď was hired. The first ad campaign compares Facebook to chairs, bridges, basketball and other vehicles that bring people together.
‚ÄúWhat we‚Äôre trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process,‚ÄĚ Rebecca Van Dyck, Facebook‚Äôs head of consumer marketing, told Advertising Age.
‚ÄúWe make the tools and services that allow people to feel human, get together, open up. Even if it‚Äôs a small gesture, or a grand notion ‚ÄĒ we wanted to express that huge range of connectivity and how we interact with each other.‚ÄĚ
In a blog post, Zuckerberg added, ‚ÄúFor the first time in our history, we‚Äôve made a brand video to express what our place is on this earth. We believe that the need to open up and connect is what makes us human. It‚Äôs what brings us together. It‚Äôs what brings meaning to our lives.‚ÄĚ
The ad campaign is expected to roll out in 13 countries, including the U.S., Brazil, Mexico, Russia and Spain.