Google Launches Online Resource for Entrepreneurs

The tech giant announced the launch of ‘Google For Entrepreneurs’, a microsite that brings together various programs that cater to startups and entrepreneurs.

Google announced its new service aimed to foster the spirit of entrepreneurship all over the world by supporting entrepreneurs in local communities. Photo: Robert Scoble/Flickr

Monday saw the news that Google did launch a website with special tools to help startups and announced partnerships aimed to promote entrepreneurship that it kicked off with a Startup Weekend at its Mountain View campus.

According to the analysts, the official launch of Google For Entrepreneurs means an effort that Google has been working on for the past year.

Mary Grove, head of Global Entrepreneurship Outreach at Google, explained on the official Google blog on Monday that the new service will serve as “the umbrella” for programs and partnerships involving the searching site that support startups and entrepreneurs.

Grove went on, adding that the company with this project the company hits several targets, and at least two out of the three main objectives involve using Google tools and services worldwide.

The head of Global Entrepreneurship Outreach at Google cited that there are approximately “400 million entrepreneurs across 54 countries, so that’s a group for Google to tap now while their businesses off the ground”.

The list of programs includes startup incubator ones such as Le Camping in Paris and most recently Women 2.0 in San Francisco. The latter group involves a program called Founder Fridays, which is believed to extend to more cities globally over the next year from Moscow to Sao Paolo.

Founder Friday events are attended by about 350 people and take place on the first Friday of every month. The first ones backed by Google are set for Nov. 16 in Detroit and Mexico City, writes Business Journal.

According to reports, at this past weekend’s local event, more than 100 hackers and entrepreneurs worked from early Friday night until late Sunday night to produce viable businesses at Google Ventures’ Startup Lab.

It was one of 15 Startup Weekends that were help in the country and one of two in the Bay Area, with the other happening in San Francisco.

“What’s great about this event is that you actually get to see entrepreneurship in action,” said Jon Lynman of Google For Entrepreneurs.

The winning business that emerged was “BillNinja,”which offers a way for groups of friends to split bills when it comes to pay at a restaurant.

“They had a working app, everybody seemed to agree they were solving a very real problem with a clear path to monetization,” said event facilitator Andy Sparks of Startup Weekend.

Over the course of the next week, the reps for the searching giant in 28 cities across 13 countries will be hosting similar events in their communities to bring their passion and expertise to local entrepreneurs.

Google is teaming with a number of partners to make this happen, including the Idea Village in New Orleans, Communitech in Waterloo, Tetuan Valley in Wroclaw, the Branson Centre of Entrepreneurship in Johannesburg and the Council Bluffs Chamber of Commerce in Iowa.

“There are approximately 400 million entrepreneurs across 54 countries, and 69 million early-stage entrepreneurs offering new products and services—that equals a lot of creative brainpower, and Google look forward to discovering and supporting successful ideas around the world,” Examiner suggests.

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