Apple Inc. unveiled its in-house maps service earlier this week, designed to replace the Google maps software.
The new application is one of the main upgrades of the latest version of software that powers all Apple phones and tablets.
The Californian company used Google’s maps service for years before the relations between two companies worsened as Apple accuses the search engine of essentially ripping off iPhone and iPad software to create the Android operating system.
Thus, Apple decided to essentially wipe out Google maps from the latest upgrade to the iOS software, on which all iPads and iPhones run.
To replace Google Maps, Apple has designed its own mapping and directions applications in-house. The firm assured the new service would contain many useful features.
Since its release this week, the new Apple’s app has received some positive reviews for features such as turn-by-turn directions and a “flyover” mode that presents a sort of bird’s-eye view.
However, the iPhone maker is already criticized over omissions and errors. Users quickly found that several services they used to rely on, as Google’s transit-based directions, were severely limited in the new Apple software.
Which is more, many locations around the world were either populated with inaccurate data about local points of interest, or simply missing, reports The Globe And Mail.
In one instance, the Hoover Dam is reported to disappear midway across the river. Rendering errors left myriad bridges, roads and runways around the world hopelessly warped, as though they were built in close proximity to a black hole.
In perhaps the most famous blunder, Apple’s new maps service put an empty space where the statue of liberty should be.
“Apple’s Maps app is the worse [sic] piece of software to ever get released from Apple,” wrote one user, a0me, on Apple’s Support Communities forum. “I’m seriously reconsidering purchasing an iPhone 5 because of that single app, as much as it pains me to say it.”
Another, 2dawson, wrote: “My address is the same as another in the next town and the map finds it in the wrong town no matter what town or zip code I enter. The navigation isn’t much better. Apple should be ashamed.”
One user, who described himself as a longstanding Apple customer, referred to Apple’s late co-founder Steve Jobs, saying: “I don’t believe your previous CEO would have ever permitted this application to have been released in its present form.”
Anil Dash, a technology entrepreneur, wrote on his widely followed blog that the tech giant had “put their own priorities for corporate strategy ahead of user experience.”
“They’ve used their platform dominance to privilege their own app over a competitor’s offering, even though it’s a worse experience for users,” he wrote.
“Fundamental mapping features like venue search and directions are significantly worse than in the Google versions.”
The Dutch satnav maker TomTom sought to distance itself from the problems, blaming them on Apple’s software rather than its data, writes The Telegraph.
“User experience fully depends on the choices these manufacturers [such as Apple] make,” a spokesman said.