Apple Wants to Create Its Own Pandora-Like Service

Apple Inc. is rumored to be taking a page out of Pandora‘s playbook.

The Cupertino-based company is reportedly seeking ways to create its own service, similar to Pandora Media. Photo: Chris Kent/Flickr

Three insiders, familiar with the matter revealed late Thursday that the iPhone maker works on a new service which will be able to compete with Pandora Media by sending streams of music customized to users’ tastes.

“The company has in the past contemplated and abandoned other interactive features, including a Spotify-like service that would have let users rent unlimited amounts of music for a fixed monthly fee,” reports The Wall Street Journal.

“But people familiar with the current talks say they appear to be more serious than those previous tentative inquiries.”

As The New York Times claims, the Californian tech giant, which is considered to be the leader in the field of digital music with its iTunes store, is in the early stages of negotiating with the major record labels for the service.

However, the full scope of Apple’s plans was not clear, according to these people, who asked not to be identified because the negotiations are private.

The reported service would probably be a preinstalled app on Apple’s world-famous products like iPhones and iPads and might be able to connect to users’ iTunes accounts to judge their tastes.

Some analysts suggest that the move would shake up the growing field of Internet radio, as Apple’s program would compete with Internet radio services such as Pandora, Slacker and iHeartRadio, which is offered by the radio giant Clear Channel Communications.

Like Pandora, the new Apple’s service would reportedly have advertising, carried through Apple’s iAd platform.

“Whether Apple would then share part of the ad revenue with labels, or pay them some other licensing fee, was unclear. It was also unclear whether the service would be free or require a subscription. Pandora with ads is free, although its users can pay $36 a year for a service that eliminates the ads,” reads a The New York Times article.

An Apple rep, as well as spokesperson of Sony Music, EMI and the Warner Music Group all declined to comment. A spokesman for the Universal Music Group could not be reached.

Meanwhile, the Cupertino based company is getting prepared for its annual event, which is scheduled on Sept. 12.

Just as predicted, Apple Inc. has invited reporters to a news conference next Wednesday, in San Francisco with a message that suggests that it will reveal the iPhone 5, as expected.

The email invitation shows a big “12,” for September 12, casting a shadow in the shape of a “5.” Various unconfirmed reports have pointed to September 12 as being the day Apple shows off the new iPhone, which is expected to go on sale a week or two later.

The event will take place at San Francisco’s Yerba Buena Center for the Arts, the place where Apple Inc. has unveiled its various previous products such as the iPad. Apple’s iPhone launches are among the most-watched events on the tech industry calendar.

On Wednesday, September 5th, Nokia and Motorola held events of their own in New York, and revealed their latest products ahead of the iPhone launch.

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