Nokia and Microsoft released the most powerful smartphone which is believed to become the main rival for Apple, Samsung and Google.
Today Nokia’s integration of the Windows Phone 8 operating system, was unveiled with its latest Lumia phone, the 920.
The new device includes wireless charging and ‘Pureview’ camera technology which is aimed to help reduce blur from hand motion, writes Sky News.
The Lumia 920 features a Snapdragon S4 processor, a 4.5in (11.4cm) screen which can be used when its owner is wearing gloves.
According to a BBC report, the revealed smartphone also features several functions typical for Nokia only which are designed to make it stand out from other Windows Phone 8 devices.
The firm promises that “floating lens technology” can capture up to 10 times the amount of light than other handsets.
It said the advantages were “brighter, clearer indoor images that would be less prone to blur caused by unsteady hands than some SLR (single lens reflex) cameras on the market which feature bigger and more expensive lenses”.
The Finnish firm has also updated the mapping technology to feature “City Lens” – an augmented reality app that provides a user with information about points of interest over live footage of the surrounding area captured by the device’s camera.
The device is fitted with one more technology allowing it to receive power by magnetic induction from suitable bases. “It conforms to the emerging Qi industry standard, which should make the Lumia handset compatible with bases designed for other devices,” BBC explains.
Tony Cripps, principal analyst at tech consultancy Ovum, gave a positive review about the device’s chances despite muted sales for Nokia’s Windows Phone 7 predecessors.
“The company’s focus on improving the imaging capabilities of its smartphones is a reasonable strategy in an age when meaningful differentiation between different makes of smartphone can be hard to identify,” he said.
“There could be also a real opportunity here for Nokia and Microsoft to exploit any shortage of Samsung’s Android-powered smartphones in the market following the US court ruling against the Korean giant in its patent dispute with Apple, although anything too blatant on that front would seem like a low blow.”
Rory Cellan-Jones agreed with his colleague: “Before another executive unveiled the new phones, chief executive Stephen Elop made great play of Nokia’s success in delivering affordable mobile phones to the developing world and in pushing forward with new technology.”
He went on: “But he knows that it’s the main plank of his strategy – winning market share from Apple and Android for his Windows Phone handsets – which is crucial to the company’s future.”
“If the new Lumia fails to win over smartphone consumers, then Nokia will have to turn itself into a very different and less ambitious business.”
Nokia was previously considered as a leader in mobile market but the company has been losing its position as consumers move to phones running Apple’s iOS or Google’s Android operating system.
The company’s new strategy is to phase out its Symbian smartphones in favour of a partnership with Microsoft.