It was the first major step for Motorola and its new leadership since Google purchased the company in March.
The internet giant purchased Motorola for $12.4 billion in May. Though it’s a pioneer in the cellphone market, the company has been struggling in recent years.
Analysts suggest when buying Motorola, Google was seeking a patent portfolio that might help Android phone makers fend off lawsuits from Apple. Samsung lost one such lawsuit in Silicon Valley last month.
“Now that Motorola and Google are together, Moto needs to heavily lean into Google to get access to some of their special innovation sauce,” Patrick Moorhead, president of Moor Insights, told ABC News. “In today’s launch that sauce wasn’t apparent.”
The announcement of Motorolaâ€™s new products was part of a flurry of mobile device launches ahead of the holiday season throughout the industry, writes Reuters.
Earlier on Wednesday, Nokia and Microsoft unveiled their new phone, the Lumia 920, which uses the latest Windows Phone operating software.
Amazon.com Inc is expected to demonstrate its new Kindle Fire tablets on Thursday, and Apple is expected to unveil the latest version of its next generation iPhone next week.
The three new devices, RAZR M, RAZR HD, and RAZR MAXX HD, are running Google’s Android 4.0 operating system and synched to the US telecom network of Verizon Wireless.
“We turned these things from phones into super computers,” Google executive chairman Eric Schmidt said of the overall evolution of mobile phones introducing the new smartphones at a media event in New York City.
“They shouldn’t be called cell phones anymore,” he continued. “They should be called computers.”
Each new device comes with fast dual-core processors, runs on Verizon Wireless’ speedy LTE network, and operates on the Ice Cream Sandwich.
The phone maker promises that it will be possible to upgrade the smartphones to the newest flavor, Jelly Bean. The new RAZRâ€™s line also has memory card slots for upgrading onboard storage.
The first device to go on sale is the $99.99 (with contract and after rebate) Razr M. Motorola, which is scheduled to arrive in stores next week.
It has squeezed a handsome 4.3-inch edge-to-edge screen in a handset that’s just a bit longer and roughly the same width as the iPhone 4S, reports USA Today.
The company says that its Razr HDâ€™s 1,280 x 720-pixel screen has 85% better color saturation than Appleâ€™s iPhone 4S.
Battery life has also undergone some improvements, which came in the form of the Razr Maxx, which was basically a bulkier Razr with extra juice.
â€śToday we saw Version 2.0 of both products in the Razr HD and Razr HD Maxxâ€ť, writes Mashable. â€śWe got a chance to spend some hands-on time with each at Motorolaâ€™s â€śOn Displayâ€ť event today, and record our impressions.â€ť
Which is more, the Razr HD is crazy light, despite the 5.2-ounce weight isnâ€™t as featherlight as the 4.7-ounce Samsung Galaxy S III.
â€śI was also impressed that Motorola was able to get such a large screen (4.7 inches) on a device thatâ€™s about the same overall size as the previous Razr,â€ť says Mashableâ€™s Peter Pachal.