It seems like Google is now king in the Facebook family.
Google and Facebook are fierce competitors in the social arena. So it’s already awkward for Facebook that Google now controls a tool that brands use to manage their Facebook pages, points out Business Insider.
Google recently acquired Wildfire Interactive Inc., an advertising startup that specializes in working with social networking sites. Wildfire also just so happens to be one of Facebook’s leading marketing partners.
But there is something that makes the story even more interesting: Mark Zuckerberg’s sister Arielle works at Wildfire as a Junior Product manager, meaning that she is now an employee of her brother’s chief rival.
Arielle Zuckerberg has been with the marketing software startup since her graduation from Claremont McKenna College in 2011, according to The Huff Post.
“Not gonna lie … This feels pretty awkward,” Arielle wrote after the news was announced, revealing she was on a trip to Israel when she got the news.
Mark Zuckerberg tried to get Arielle to work for him, according to NY Daily News, but she went her own way and started working at Wildfire Interactive in June.
She wrote on her blog at the time: “I can’t wait to start and reinforce the Zuckerberg stronghold in Silicon Valley!”
Moreover, in addition to choosing an independent career path, Arielle has also expressed her opinions about Facebook publicly, posting both praise and criticism of the social network’s redesign on her blog last year.
But there’s one more interesting storyline. Another of Mark Zuckerberg’s sisters, Donna, is married to Wildfire product strategist Harry Schmidt, meaning that two members of the Zuckerberg clan will be Google employees.
Mark’s older sister, Randi, pointed out the whole situation on Twitter: “Congrats Wildfire! There are officially now more Zuckerberg family members working for Google than Facebook! #awkward ;)”
Google reps have not stated how much the company spent on the Wildfire acquisition, some sources believe “the sale price was around $250 million.”
“It’s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place,” Jason Miller, Product Management Director for Google, wrote on the company’s blog. “With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services.”
The eldest of four, Randi, is apparently staying off both teams at the moment – she’s working on her newly launched social-media firm, producing a reality TV series for Bravo profiling the lives of young entrepreneurs in Silicon Valley and being a new mom.
The other immediate family members can likely be ruled out from picking sides down the line as well – Zuckerberg’s father is a dentist and his mother is a licensed but non-practicing psychiatrist. Donnna, is reportedly a Ph.D. candidate at Princeton and runs a food blog.