Through Sunday, total “Dark Knight Rises” sales in North America ran behind “Dark Knight,” which scored $313.8 million domestically in first two weekends four years ago.
“The big thing,” Exhibitor Relations box-office analyst Jeff Bock said Sunday, “is Batman is performing like a mere mortal.”
In its first 10 days since the premiere “The Dark Knight Rises” has earned more than $289 million. It dropped 60 percent from its opening weekend of $160.9 million, reports Toledo News Now.
The data shows the gap between itself and the two world-beaters it is compared with. At this point in their runs, both The Avengers and The Dark Knight had already blown past $300 million.
When compared to its previous week in theatres, the Batman movie took a 53 percent drop with a gross of nearly $75.2 million and a 10-day cumulative gross of $313.8 million.
Sales of Nolan’s film are weaker than pre-release forecasts after the opening was overshadowed by the killing of 12 moviegoers at a midnight screening in Aurora, Colorado.
The movie producers refused to comment on the box office’s results as well as the shooting for the second week.
However, experts explain the turnout for the Batman film by from some moviegoer’s reluctance after the massacre, as well as Friday’s start to the London Olympics.
“It’s been a double dose of things,” said Paul Dergarabedian, president of Hollywood.com Box Office.
“The Olympics has been dominating media coverage lately and probably kept a lot of people home Friday night, and then there’s the Aurora shooting.”
“There will be a bit more distance from the Aurora shooting, the Olympics will become routine, and there’s some really exciting films coming out,” Dergarabedian continued, referring to upcoming “Total Recall” and “Diary of a Wimpy Kid: Dog Days.”
According to the Box Office, “The Dark Knight” is followed by the family cartoon “Ice Age: Continental Drift,” which is still going strong in its third week.
The adventure animated comedy earned $13.3 million for a domestic total of nearly $114.9 million. The main characters of the fourth movie have voices of Ray Romano, Denis Leary and Queen Latifah.
“The Watch” came in third, scoring $13 million at domestic theaters. The movie features Ben Stiller, Vince Vaughn and Jonah Hill as men who start a neighborhood watch group to battle aliens.
The movie received plenty of negative reviews, with just 14 percent of critics praising the film on website Rotten Tomatoes.
“The Watch is a predictable and lazy comedy wrapped around a penis joke occasionally enlivened with some funny lines,” Linda Barnard of Toronto Star.
“Sadly, like a lot of SNL alumni or proteges, Schaffer has trouble coming up with 100 minutes of funny material,” writes Dan Lybarger of Arkansas Democrat-Gazette.
However, Andrea Chase of Killer Movie Reviews said of the comedy: “Simultaneously subverting and celebrating several genres of he-man testosterone flicks, from horror to buddy action flick, to, heaven help us, the existential suburban angst of John Updike.”