The Spice Girls reunited onstage on Tuesday to announce details of a musical based on the songs that made them one of the biggest bands of the 1990s – a tale of fame and female friendship that will open in London in the fall.
TVNZ writes that the musical Viva Forever! written by British comedian Jennifer Saunders and produced by Mamma Mia! mastermind Judy Craymer, opens at the Piccadilly Theatre in London’s West End on December 11.
The Spice Girls said they were delighted with the show, according to Newser.
“It’s better than we could ever have imagined,” said Melanie “Sporty Spice” Chisholm.
“They sing it better than us,” added Melanie Brown, the band’s “Scary Spice.
Jennifer Saunders is the scriptwriter, taking on her first West End musical, reports The Telegraph. It took her all of 40 minutes from hearing about the project to signing up.
“I couldn’t imagine anything I would want to do more,” she said.
“My daughters, who are now in their twenties, were such fans of the Spice Girls; growing up and going to the concerts was quite joyous. And I just didn’t want someone to mess it up, because I had a sense of how it should be, and I thought I’d hate to go to it and it not be what I wanted.”
Victoria Beckham, Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell – or more familiar Posh, Scary, Baby, Sporty and Ginger Spice – were back together the St Pancras Hotel in London, where they filmed their Wannabe video in 1996 12 years after they split and seven years since their reunion tour.
Victoria, who is arguably the most successful financially since leaving the group, flew in specially from Los Angeles, as reports Daily Mail.
The 38-year-old mother-of-four wore a black dress and peep-toe knee-high boots.
Mel B, 37, who looked far from ‘Scary’ was a grey shift dress and spiked Christian Louboutin heels.
Geri, 39, and Emma, 36, were going for girlie looks in short dress and killer heels, with the ex-Ginger Spice appearing to be wearing the same Jimmy Choo strappy sandals worn by the Duchess of Cambridge recently, albeit in gold instead of silver.
The heroine of the musical is a young woman who lives with her chaotic but loving mother. She enters a television talent contest with three friends but is made to ditch them and go solo.
Such shows demand a sob story, and when Viva confides that she is adopted, her mentor contrives to engineer a reunion with her birth mother live on air. It’s not giving too much away to say that, in the end, love conquers all.
Beckham said about the musical: “We always said if we do this we want to work with the best people, because that’s what we’ve always done. Everything we’ve done we’ve done properly and we’ve got the ‘A-team.'”
“We talked about girl power for a long long time and we’re hoping to introduce a whole new generation. What we do individually as well is empower women and it’s fun – we want to have fun and we’re excited.”
“It’s not about actually us, it’s the essence of the Spice Girls,” said Halliwell.
The band’s outsized personalities and Halliwell’s Union Jack dress made The Spice Girls icons of 1990s “Cool Britannia,” and they sold 75 million records around the world.
Halliwell left the group acrimoniously in 1998 and the Spice Girls effectively split a decade ago. The five members have not appeared together since a 2007-2008 reunion tour, which ended prematurely after they cancelled the gigs in South America, South Africa and Asia.
During their four years in the charts, they enjoyed nine No.1 singles and two No.1 albums in the UK, including one No.1 single and album in the U.S.