How much are you ready to pay for the world’s most luxurious face cream? More than the price of gold? Because that’s what you’ll need to do on September 21st when Japanese cosmetics company Shiseido Co. will celebrate the 30th anniversary of its beauty product line “Cle de Peau Beaute” with the release of “La Creme.”
The price? Only 1,050,000 yen (approx. $13,260) for the single 50 gram (1.76 ounces) jar. At nearly $265 per gramme, it’s more expensive than gold (a bargain at a mere $52 per gramme) and believed to be the most costly face cream ever sold, reports The Telegraph.
Shiseido Co Ltd is a Japan-based company engaged in the manufacturing and sale of cosmetics, toiletries, beauty products, health foods, beauty foods and pharmaceuticals. It’s Japan’s largest cosmetics firm with annual global sales of around $8.1 billion. Domestic sales have been hurt in Japan’s recent economic downturn, but the trend that has emerged is for super-luxury brand products.
Only three jars of the “La Creme” are being sold, each container hand-crafted and made up of 30 layers of crystals and three platinum rungs, the company said in a statement. The jar is being produced jointly by the cosmetics firm and Crystal Saint-Louis, a specialist glassmaker from France whose designs are highly sought after by collectors.
Shiseido Co said it will accept orders for the three products at its main store in the upmarket Ginza district of Tokyo from August 30. If it receives more then three orders, it will hold a draw for the winners.
“We do not usually make limited editions of our products, but this is to mark a special occasion for the Cle de Peau Beaute line,” said Megumi Kinukawa. “We hope it will appeal to our loyal customers and people who are interested in gorgeous brands.”
The line has powerful anti-ageing properties, the company said, and can both lift and tighten skin on the face. For anyone now able to afford the cream in the commemorative containers, Shiseido is also releasing a second 50-gramme limited edition container of the cream for $1058.
Last year actress Amanda Seyfried was named the global spokesperson and “face” of the cosmetic and skincare luxury line “Cle de Peau Beaute.” Ms. Seyfried’s first appearance was in the brand’s Spring 2011 advertising campaign (see above), shot by renowned British photographer, David Sims with makeup by Lucia Pieroni, Cle de Peau Beaute Color Creator.
“Amanda’s radiance and sophisticated style are the perfect embodiment of Cle de Peau Beaute. Her beautiful persona and her commitment to giving back exemplify the Cle de Peau Beaute ideal and we are thrilled to have her representing our brand,” stated Yoshiaki Okabe, General Manager of Cle de Peau Beaute. “The Spring campaign which features Amanda will bring a vibrant and fresh allure to Cle de Peau Beaute.”
“I have long admired Cle de Peau Beaute. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one,” added Seyfried. “I appreciate Cle de Peau Beaute’s philosophy of empowering each woman to define her own unique sense of style. It’s a very sophisticated approach to beauty that I appreciate and I feel closely reflects my own beauty ideals.”
Launched originally as Cle de Peau in Japan in 1982 and relaunched in 1996, Cle de Peau Beaute is a prestige line of skincare and makeup products that is produced exclusively by Shiseido.
In the pursuit of ultimate perfection, Shiseido concentrated the most advanced scientific research and aesthetics in the creation of an exclusive line that became synonymous with refinement and luxury in Japan.
The brand debuted globally in 1999, and is currently sold in 11 countries through exclusive door distribution. As the brand’s color creator, British makeup artist Lucia Pieroni, offers a lush and discerning color palette to each collection.
In synergy, Cle de Peau Beaute skincare and makeup create an unprecedented radiance. Cle de Peau Beaute, French for “key to beautiful skin,” is the key to unlock and discover a radiance that becomes you.