Box Office Report: Madagascar 3 Earns $35.5M, Beats Rock of Ages and Prometheus

A couple of high-profile openers couldn’t force the animals of Madagascar 3: Europe’s Most Wanted into their cages.

DreamWorks Animation's Madagascar 3 raised its US total to $US120.5 million after two weekends. The movie added $US53 million overseas, bringing its international receipts to $US157 million and its worldwide haul to $US278 million. Photo: YouTube

Madagascar 3: Europe’s Most Wanted claimed the top spot for the second weekend in a row, according to Daily Mail.

Dreamworks’ $145 million effort animated movie roared a second time following its $60.3 million start.

The 3D film has grossed an impressive $278 million worldwide, and will likely coin in around $600 million in total.

Entertainment Weekly reports that Ridley Scott’s Prometheus finished in second place for its second weekend, despite dropping by a hefty 60 percent to $20.2 million.

Prometheus, released by 20th Century Fox, lifted its domestic total to $US88.9 million. With $US25.5 million overseas, it pushed its international revenue to $US128.9 million for a worldwide haul of $218 million.

“It doesn’t always follow that big stars bring in the big bucks,” said Paul Dergarabedian, analyst for box-office tracker “Madagascar and Prometheus tell you that it’s about the concept more than the stars.”

However, despite weeks of pre-release hype, Tom Cruise’s “Rock of Ages” earned just $15 million over the weekend.

Mixed critical reviews pointed out a lack of star power and weak performances from leads Julianne Hough and Diego Bonetta.

For Cruise, who plays in the Adam Shankman movie a flamboyant and shirtless singer Stacee Jaxx, “Rock of Ages” marks his worst wide release opening since “Lions for Lambs” in 2007, notes The Huff Post.

The film took a disappointing $15.1 million at the box office, far less than other film musical adaptations like Mamma Mia! and Hairspray which both fared better.

While things turned out to be bad for Cruise, they were even worse for Adam Sandler.

According to Herald Sun, That’s My Boy bombed with $US13 million, the worst showing for one of his broad comedies since the mid-1990s.

“Sure, we would have liked to have done more,” said Rory Bruer, head of distribution at Sony, which released That’s My Boy and most of Sandler’s past movies.

“But you’ve got to give it to Adam. He mixes it up. This is a really off-the-wall comedy.”

However, Sony remains high on Sandler, backing his upcoming animated comedy Hotel Transylvania, along with Grown-ups 2.

“It’s a good business to be in, the Adam Sandler business,” Bruer said.

The R rating for the movie may have cut into the movie’s business, prohibiting those under 17 from seeing it without an adult.

The New York Daily News’ Joe Neumaier even said about the movie: “It truly does take a village of idiots to get these films made.”

Snow White and the Huntsman featuring Kristen Stewart and Charlize Theron came in fourth, earning it $122 million domestically so far.

The movie seems headed for a finish of about $145 million domestically and $325 million worldwide. Whether those grosses are fair enough to justify the Snow White sequel reportedly in the works seems doubtful.

In the meantime, Men in Black 3 took in another $10 million and passed the $150 million mark.

Wes Anderson’s Moonrise Kingdom continued its remarkable run in limited release. Following an expansion from 96 to 178 theaters, the indie ticked up 40 percent to $2.2 million, giving it a per theater average of $12,253, which is the strongest at the box office.

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