Facebook Launches App Center for Android and iPhone

NEW YORK | Friday, June 8th, 2012 8:44am EDT

The social networking giant has finally started rolling out its App Center to users.

Facebook revealed its plans to take Android, iPhone and iPad apps to the next level, announcing on Thursday night that it’s in the process of launching the Facebook App Center in the Android and Apple stores. Photo: Facebook

Facebook today announced the launch of its App Center, a feature aimed to help users to find new mobile and web apps that can be used with their friends.

The social network revealed its plans to launch the app center in May however today’s announcement was the first true signs of the social networks progress.

“The App Center is designed to grow mobile apps that use Facebook – whether they’re on iOS, Android or the mobile web,” explained Facebook engineer Aaron Brady last month.

And finally they’ve done it! “The App Center is launching tonight with more than 600 social apps, including Nike+ GPS, Ubisoft Ghost Recon Commander, Stitcher Radio, Draw Something, and Pinterest,” Facebook said it a statement.

“Each person will have a personalized experience in the App Center, with recommendations based on the apps they and their friends use, whether that be games or fashion, food, fitness, travel, or other lifestyle apps.”

The App Center will only contain “high-quality apps,” a measurement that’s decided based on feedback from users, and will offer personalized app recommendations and show users what apps their friends use, writes Phone Dog.

Android and iOS users will find App Center inside the Facebook app on the Facebook website. Once you wade through the ratings and recommendations and find an app that you want to install, you’d be offered to download the app.

Any apps that you select on the mobile versions will forward you on to the stores that they belong to, whether that’s Google Play or Apple’s App Store.

“Every app in the App Center has screenshots and a detailed description, so you can learn more about it before installing it,” Facebook says in the statement.

“It helps you control your privacy by showing the information an app needs and letting you choose who can see your activity on Facebook. If you decide you want to use an app, you can get started directly from the App Center.”

Moreover, app’s users will be able to send a download link to their phone if they’re browsing from the Facebook site. App Center will begin rolling out to users tonight and will feature over 600 apps initially, and Facebook anticipates that the feature will hit everyone in the coming weeks.

The Next Web suggests that the experience that Facebook is shooting for is to help speed up growth for developers who are creating applications which rely on Facebook for authentication and engagement. While some of these apps are doing just fine on their own, others need a boost.

As Inquisitr writes, with 230 million Facebook users playing games every single month on the platform and 130 Facebook games with over 1 million active users the new Facebook App Center will likely see plenty of action as users begin to realize the platforms potential.

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