A Look Inside StumbleUpon’s Paid Discovery [Infographic]

StumbleUpon is one of publisher’s favorite tools to discover new information. Using a network of users who vote on content and are matched with your interests, you are randomly sent to a page that someone like you likes as well. But advertisers are using this as well in a lot of successful ways.

StumbleUpon, an online content discovery engine, is very popular, with more than 25 million engaged, dedicated users and a massive database of 528 different types of topics. People have been using the discovery engine for years and it’s ability to quickly deliver something of interest makes it a time-pass that won’t quickly taper off.

But how effective is it as a marketing tool for advertisers? This infographic can help us with this question. Advertising in StumbleUpon is pretty simple — you sign up, and then a certain number of users will get your add when they click the “Stumble” button to find their next topic of interest.

There are currently more than 75,000 advertisers using SU for their marketing needs, and 80% of all ratings from users who view ads are positive. Pretty impressive stuff. Check out the infographic below for more interesting statistics about advertising on SU.

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