British Vogue editor Alexandra Shulman revealed last night that the October 2011 magazine’s issue the singer appeared on proved to be one of the worst sellers of all time. “Music stars haven’t sold at all well,” Shulman said.
“Adele is the most popular woman in the world, but one of the worst sellers we’ve ever had. I find there has to be a relationship with the person on the cover that goes beyond how they look,” the woman continued.
“Our most successful cover was the millennium issue – which didn’t have anyone on it, but acted like a mirror so you could see your own reflection!”
Alexandra Shulman in her editor’s letter wrote: “Our cover girl, Adele, has won over the world with her heartbreaking voice and her ability to seem as if she very much herself.”
According to The Daily Mail, the editor confessed she has her heart set on one cover girl she believes would send sales soaring – but is having no luck attracting her.
“I’d love to have Kate Middleton on the cover,” she told the audience. “I assure you it is not for want of asking.”
Shulman confirmed that British Vogue has already approached the Duchess of Cambridge to be a cover star, but she is yet to take them up their offer.
Prince William’s mother, Diana, Princess of Wales, appeared on four of the publication’s covers before her death in 1997 – three of which were shot by her favourite photographer Patrick Demarchelier, and the other by Lord Snowdon.
Meanwhile, Adele has picked up two prizes at the Ivor Novello songwriting awards – but missed out on two more top trophies.
The 24-year old British star was named Songwriter of the Year at the bash – held at Grosvenor House in Mayfair, London – as well as picking up the Most Performed Work award for Rolling In The Deep, reports MTV.
During her when receiving the award for Songwriter of the Year, Adele dedicated it to manager Jonathan Dickins, saying: “I got signed really quickly. I read my reviews on my first album, like a d***head.”
She went on: “I took it on board that critics said my songs weren’t as good as my voice. So thank you for that. I would be nowhere if it wasn’t for you Jonathan.”
When accepting the Most Performed Work, she thanked all the “drunken karaoke people”, adding: “The statue is so beautiful. I’d like to say Take That, it’s a pleasure having my name anywhere near yours. I love ya, I miss ya.”
However, Adele – who was nominated in four categories – lost out to PJ Harvey to the coveted Best Album award for her LP Let England Shake.
The Someone Like You hitmaker was also eclipsed by Ed Sheeran in the Best Song Musically and Lyrically category, with the 21-year old winning the gong for his debut single, The A Team.
Lana Del Rey also picked up the Best Contemporary Song accolade for Video Games, while Take That were honoured with the Outstanding Contribution To British Music prize.