Instagram has become a phenomenon, and like all cultural phenomena, there will be those firmly on either side of the love/hate divide. Some think that Instagram is nothing but hipster foolishness, and others wonder if there may be some value in a service like Instagram. Either way, it is most definitely popular, says Phone Arena.
It started April with 30 million users and had about 35 million when it was acquired by Facebook for $1 billion. 40 millionth user joined Instagram in mid-April.
It’s an impressive rise, given that the app started the year with just 15 million users, all of which were on iOS. It also appears to contradict the fear of a drift away from the app by users who objected to its purchase by Facebook, writes Mobile Entertainment.
Instagram’s latest milestone follows Draw Something and Angry Birds Space reaching 50 million downloads in 50 and 35 days, respectively.
A few days ago it was announced that Instagram for Android has passed the 10 million+ download barrier, and it only took 22 days to hit that number. That’s a pretty solid growth rate.
“The app was quick out of the gate, hitting 1 million downloads in less than 24 hours, and 5 million downloads in less than a week,” reports claimed. “Overall, that puts the number of total Instagram users almost at 50 million, 47 million to be exact. So, the growth rate is slowing a bit, given that the service hit 40 million users a couple weeks ago.”
Some time ago Facebook reported that it was up to buy Instagram, a 2-year-old photo-sharing application developer, in its largest-ever acquisition just months before the social media website is expected to go public.
“For years, we’ve focused on building the best experience for sharing photos with your friends and family,” Facebook founder Mark Zuckerberg said while announcing the deal.
“Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”
Facebook CEO called the acquisition “an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all.”
He went on: “But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.”
However, it was also announced that Facebook planned to keep Instagram up and running as a separate service, at least for the time being.
“It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience,” wrote Instagram CEO Kevin Systrom.
“The Instagram app will still be the same one you know and love. You’ll still have all the same people you follow and that follow you.You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique,” he said.
Seemingly, the buyout has also helped to drive interest and it probably won’t be long until the firm hits the 100 million milestone.