Less than a week after proclaiming theÂ start of the general presidential election, President Obama’s re-election team is unveiling its first negative ad campaign targeting the presumptive Republican nominee, Mitt Romney, reports CBS News.
The 30-second ad begins by defending President Obama’s record on energy investments against the charges Americans for Prosperity made in aÂ $6 million ad buy.
“President Obama’s clean energy initiatives have helped create jobs for projects across America, not overseas,” a narrator says as the ad shows a map of where energy investments have created jobs. Then the narrator asks: “What about Mitt Romney?”
“As a corporate CEO, he shipped American jobs to places like Mexico and China,” the narrator says. “As Governor, he outsourced state jobs to a call center in India.”
The ad continues an Obama campaign strategy of picking what seems to be personal fights with the former Massachusetts governor, tells ABC News.
Taking a page right out ofÂ Newt Gingrich’s primary playbook, the ad hits Mitt Romney forÂ failing to initially disclose a Swiss bank accountÂ in his financial disclosure reports.
“It’s just what you expect from a guy who had a Swiss Bank Account,” the narrator says.
After the video’s release, Obama campaign spokesmanÂ Ben LaBolt tweeted: “There are only 2 reasons to have a Swiss bank account: hedging against the dollar or avoiding paying fair share in taxes.”
The video condemns conservative SuperPAC ads assailing Obama for backing loans to green-energy firms that failed or shipped jobs overseas, pointing to findings by independent fact-checking organizations that those criticisms are misleading.
The Romney campaign on Tuesday called the Obama adÂ part of “a series of sideshows.”
“With the worst job creation record in modern history and the slowest economic recovery since the Great Depression, President Obama is trying to distract Americans from the real issues with a series of sideshows,” Romney campaign spokesperson Amanda Henneberg said in a statement.
“Unable to defend his failed record of 23 million Americans struggling for work, wasteful boondoggles like Solyndra, skyrocketing national debt, and unacceptably high energy prices, President Obama has once again resorted to attacking Mitt Romney.Â The American people have suffered enough over the last three years and deserve better,” she said.
The ad is to be aired in the swing states of Virginia, Ohio and Iowa.
In anÂ interview with The Huffington PostÂ just a day before the vote took place, Ohio’s former governor Ted Strickland, a Democrat, said he wasn’t worried that Romney was establishing firm roots in his home state.
“We haven’t even started really talking in Ohio about Mitt Romney having a Swiss bank account and Mitt Romney putting a portion of his wealth, having it invested in the Cayman Islands,” said Strickland.
“I mean, trust me, that’s not going to go over well in Ohio. Why would any person who aspired to be president, as Mitt Romney has for probably much of his life, open a Swiss bank account? What does that say about his political judgment and what does it say about his commitment to the United States of America?” he said.