‘Push to Add Drama’: TNT Advert Becomes the Second Most-Shared of All Time [Video]

According to Unruly, a video research firm, TNT’s ad has become the second most-shared of all time.

An advertisement for that launch from the cable funnel TNT marketing the “drama” of their programming were built with a pretty dramatic debut.

The ad, based on Unmanageable, a relevant video research firm, has become the second most-shared ever. The video, which debuted on April 11, continues to be shared 3 million occasions.

According to Mashable report, TNT’s ad’s only rival, which still holds the top place, is “The Pressure,” this year’s Super Bowl ad from Volkswagen.

David Waterhouse, mind of content for Unmanageable, predicted that the TNT ad — also known as “A Dramatic Surprise on a serene Street” — might exceed “The Force” soon since one out of seven individuals who saw “Surprise” shared it versus one out of 12 for “The Pressure.”

The video has received nearly 10 million views in its first two days, and has doubled to over 21 million in five days – claims the data on the official YouTube page.

In this advertisement for TNT- the cable network that for years has rocked the slogan “We Know Drama” – several people in a town in Belgium walk by the tempting display, but only a handful of brave souls take on the challenge.

When the button is finally pushed, what follows is something – or perhaps, everything – straight out of a television drama: Ambulances wail; guns fire; burly men fight; a lady in a bikini speeds off on a motorcycle.

As The Huff Post writes, participants look around, stunned, as the drama unfolds before their eyes. One woman even covers her ears as bullets zip through the air while her facial expression clearly asks, “What the heck did I just do?”

“People are too flabbergasted to react or to run away or intervene,” said Marc Wellens, partner at Duval Guillaume. The ad agency ending up shooting the scene multiple times.

“We did it like 11 times. So there are 11 people pushing the button, and from the best reactions we made a compilation,” said Mr Wellens.

The Turner Broadcasting PR stunt was launched only via social media and on the TNT website, although a 30 second trailer had aired in Flemish movie theatres for two weeks, The Drum writes.

The video has also received plenty of positive reviews and “likes” on YouTube. “They should do that in the states!” suggested 30deblanc.

One more user wrote: “This is the best thing I have ever seen in my life. I was crying from laughing haha.” “More people have watched this video than there are people in belgium,” said decontaminate01.

As for the Volkswagen’s ad, which is still at the top of the list called “Most-shared ads ever”, featured  a little boy dressed as Darth Vader. Mark Hunter, CCO of Deutsch LA, revealed that their wildly popular first ad “The Force” was a tough act to follow.

“The pressure is on because we did that great ad,” he explained. “We don’t mind. That’s what we’re in this business for.” According to Hunter, the agency came up with close to 200 script ideas before settling on the story in the video.

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